MENA E-Commerce Entrepreneurship Knowledge Series

    Overview

    Summary

    The project aims to respond to the COVID crisis and the recent increase in demand for e-commerce due to the lockdowns in most MENA countries and the social distancing requirements that should last longer than the lockdowns.  Retail businesses are struggling to find a way to reach customers and retain sales during this crisis.

    The project will aim to support this challenge by offering women-led SMEs in MENA an opportunity to learn, in English, French and Arabic, about the fundamentals of doing business via e-commerce, managing logistics and utilizing digital marketing channels. These e-learnings will be delivered through a short series of webinars and facilitated, interactive online deep dive clinics.

    Partners

    Sustainable Development Goals

    This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

    ITC contact

    Mehdi
    Chaker
    Email
    chaker [at] intracen.org