ISEADE – FEPADE, San Salvador
<p>This project will enhance ITC offerings of global public goods by advancing the development of additional functionalities within the Deforestation-Free Trade Gateway (DFTG) whose development has recently started in March 2024 under the ITC project C374. The DFTG aims to mitigate the potential impact of the new European Union Deforestation Regulation (EUDR) on trade flows between Latin America and the Caribbean (LAC) and the European Union, particularly for economic operators involved in the production and trade of the commodities covered by the Regulation.</p><p>The project will enhance and simplify the utilization of the Producers registry by introducing an invitation mechanism. This mechanism will enable EU operators and exporters to collect and compile the farm-level information from their suppliers through the DFTG, facilitating the substantiation of their Due Diligence (DD) statements. Furthermore, EU operators and LAC exporters will be able to issue a DD self-statement document with the information they gathered through the invitation mechanism.</p><p>The new functionalities under development will undergo testing within the same value chain and pilot countries as the Producers' registry. </p>
San Salvador. Hotel Hyatt Centric (Sergio Paz Ave Corner With El Pedregal St Las Cascadas Shopping Center, C. El Pedregal, Cd Merliot)
El Salvador, San Salvador. Hotel Hyatt Centric (Sergio Paz Ave Corner With El Pedregal St Las Cascadas Shopping Center, C. El Pedregal, Cd Merliot)
El Salvador, San Salvador. Hotel Hyatt Centric (Sergio Paz Ave Corner With El Pedregal St Las Cascadas Shopping Center, C. El Pedregal, Cd Merliot)
<p>This project will enhance ITC offerings of global public goods through the development of a tool, the Deforestation-Free Trade Gateway (DFTG), aimed to mitigate the potential impact of the new European Union Deforestation Regulation (EUDR) on trade flows between Latin America and the Caribbean (LAC) and the European Union, particularly for economic operators involved in the production and trade of the commodities covered by the Regulation. </p><p>The project will develop a functionality, the Deforestation-Free-Trade Producer Registry, for value chain operators in both European and Latin American and Caribbean (LAC) countries to gather evidence that the products they trade do not originate from deforested or forest degraded areas. Thus, the Deforestation-Free Producer Registry will gather the farm-level information that the EU operators need for issuing their Due Diligence Statement.</p>
Companies are invited to apply to the programme. To qualify for the e-commerce training, companies must be:
For more information, visit the SheTrades website.
<p><br></p><p dir="ltr"><strong>SheTrades Latin America is an initiative of ITC - SheTrades Global, implemented by ITC - ecomConnect. With the objective of empowering and training 1,000 women-led companies to enable them to sell their products and services online. The programme will run from June 2022 to December 2023. </strong></p><p dir="ltr"><strong>ITC works with strategic partner institutions specialized in e-commerce in Argentina, Chile, Colombia, Costa Rica, El Salvador, Honduras, Guatemala, Panama and Uruguay, to develop tools and events in Spanish. The project aims to guide and assess a total of 1,000 beneficiary companies in their e-commerce journey on the virtual learning platform developed by the project.</strong></p><p dir="ltr"><strong>SheTrades LatAm will contribute to SDG 5 and the ITC target of "Connecting 3 Million Women to Markets." </strong></p><p><br></p><p>SheTrades Latin America es una iniciativa piloto de SheTrades Global, implementada por ecomConnect. Su objetivo es aumentar la digitalización de 1,000 empresas latinoamericanas lideradas por mujeres para vender en línea. El proyecto se comenzó en junio, 2022, y se llevará a cabo hasta diciembre de 2023.</p><p>El ITC trabaja con las instituciones técnicas especializadas en comercio digital en Argentina, Chile, Colombia, Costa Rica, El Salvador, Honduras, Guatemala, Panamá y Uruguay para desarrollar y probar las herramientas y eventos en español. El proyecto aspira a capacitar a un total de 1.000 empresas beneficiarias en su ruta para vender en línea utilizando la plataforma de aprendizaje virtual desarrollada en el marco del proyecto. </p><p>SheTrades LatAm contribuirá al ODS 5 y al objetivo del ITC de “Conectar a 3 millones de mujeres con el mercado”.</p>
Business Competitiveness
Beneficiary companies, entrepreneurs, and communities enhance their business management to align with the demands of European buyers.
Sustainability
Beneficiary companies, entrepreneurs, and communities are equipped to assess their social and environmental sustainability.
Inclusivity
Emerging local talents, including young individuals, women, and repatriated migrants, are mobilized to offer services to companies in technology, digital, and creative tourism sectors.
Sales Force
El Salvador's national sales force enhances its role in promoting the country's offerings in technology, digital, and creative tourism services.
Business Opportunities
Beneficiary companies, entrepreneurs, and communities gain access to new business prospects with partners at local, regional, and European levels.
<p>The project will contribute to the generation of income and employment in El Salvador through exports to the European Union and to Central America . The project will make this contribution via two specific objectives by:</p><ul type="disc"><li>Improving the export supply capacity and the sustainability of Salvadorian ICT, orange tourism service providers (companies, entrepreneurs and communities) </li><li>Increasing the internationalization of companies, entrepreneurs and communities that provide ICT and orange tourism services </li></ul>
The demand for handicrafts has grown exponentially in recent years, especially in Europe and the United States, with international e-commerce opening an important market opportunity for Central American women artisans.
Yet many women lacked the digital skills to take full advantage of online sales. ITC’s ecomConnect team stepped in with trainers and coaches to help 200 small businesses and 24 local trade and design support institutions. Participants learned about product design and export management for online sales. From 2018-2021, ITC helped in the development of 580 new on-trend handicraft products for the international market.
ITC also organized several tailored e-labs for the most qualified businesses and launched an E-commerce Leadership Programme offering peer-to-peer e-commerce coaching.
The project helped businesswomen open successful commercial websites, improve shipping times, and track sales metrics. From 2017-2021, businesses assisted by ITC generated more than $USD 86,000 in revenue, 125 companies received more than 2,400 orders online from 21 markets, and created and optimized 119 websites and stores on Etsy, eBay and Novica.
<p><strong>Central America: Women and E-commerce</strong></p><p>The project Linking Central American Women Business Enterprises (WBEs) with the Global Gifts and Home Decoration Market aims to improve the export performance of women-led-enterprises from Central America to sell online.</p><p>The project beneficiaries are women-led-companies involved in the sale and export of handicrafts for the gift and home decoration industries from Costa Rica, El Salvador, Honduras, Nicaragua and Panamá.</p><p>The project funded by the European Union (EU) has been implemented between 2018 and 2021 by the International Trade Centre (ITC) in collaboration with the Secretariat for Central American Economic Integration (SIECA) and in partnership with national organizations.</p><p>To achieve its objective, the project has produced five immediate results as follows:</p><ul><li>WBEs have increased their export business management skills for online commercialization.</li><li>WBEs’ products and services have exhibit enhanced design, quality and compliance with market trends and customers’ demands</li><li>WBEs have developed high quality digital and promotional material.</li><li>WBEs have established connections with business partners through increased presence on the Web</li></ul><p>WBEs have acquired the technical know-how to fulfil electronic buyers’ orders.</p>
