Publication

What Makes a Winner? Partnerships – Digital – Sustainable and Inclusive

26 March 2025

Be inspired by award-winning trade promotion initiatives!

Innovative and replicable practices are a common feature of the winning initiatives from the World Trade Promotion Organization Awards 2024. This booklet tells the stories of sustainable, digital and partnership-based initiatives. Watch the video submissions of shortlisted countries and learn new tips from the interviews with the winners.

Brazil, France, and Switzerland were the top award winners, with Costa Rica, the Dominican Republic and Namibia also recognized.

Initiatives are evaluated and peer reviewed by a team of previous winners. The awards, administered by the International Trade Centre, celebrate national efforts that boost enterprise competitiveness and sustainability in global markets.

e-pub