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    ITC publishes books, a magazine, trade bulletins and online trade statistics, targeting small firms in developing countries and trade support institutions.  ITC’s latest business guides are now free online.  Print versions can be purchased online from ITC's E-shop.

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  • Joining forces for e-commerce: How small African firms succeed with collaborative business models

    Micro, small and medium-sized enterprises in Africa can tackle e-commerce barriers such as formalization, e-payments and delivery by joining forces through collaborative business models. This paper examines the pros and cons of three models – associations, consortiums and cooperatives – and finds that cooperatives are the most suitable to connect small African firms to cross-border e-commerce.

    By working together, these companies can pool their resources, address competition issues and jointly develop new market opportunities online. Governments have a vital role to play by ensuring that business-friendly conditions are in place to enable the private sector to capitalize on these opportunities.

    Publication Date: 01 Apr. 2019

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