This report is a starting point for public-private dialogue to address e-commerce bottlenecks, especially for small firms in developing countries. Small firms face policy challenges in four processes typical to all e-commerce: establishing online business, international e-payment, international delivery and aftersales. To improve competitiveness, challenges must be met within the firm, in the business environment and by governments. The report provides checklists for policy guidance, as well as case studies from e-commerce entrepreneurs in developing countries.
Publication Date: 25 May 2016