ITC’s latest export potential assessment in 2016 revealed that EACs’ coffee and tea are internationally competitive and offer good export prospects in the EAC and in the market of the European Union.
ITC will improve awareness on market requirements to enhance SMEs’ competitiveness and to connect the coffee and tea sectors into value chains. It includes SMEs’ training on compliance with quality-related market requirements, increasing value addition, improving access to finance to SMEs and developing export and investment linkages with the EU and the EAC.
National quality infrastructure services, compliance with Sanitary and Phytosanitary (SPS) measures and technical regulations will be targeted for the coffee and tea industry sectors. These sectors will receive special attention on quality improvement. ITC will upgrade laboratory testing capacities and enhance equipment to better serve the sectors. Post-harvest management practices will be offered towards certifications against private voluntary standards.