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The International Competitiveness of Economies inTransition

The Untapped Potential: A Challenge for Business and Government – Sofia, Bulgaria

Programme in pdf version

Wednesday, 12 November
09.30	• Cultural Tour
17.00	•Official Opening: Introductionto the Debate J. Smadja,Deputy ExecutiveDirector, ITC P. Luciri, Ambassador of Switzerland to Bulgaria L. Shouleva, Deputy Prime Minister andMinister of Economy, Bulgaria R. Bozadzhiev, Deputy Minister of Economy in charge of ForeignTrade, Bulgaria D. Ivanovski, Deputy Minister of Economy, Bulgaria T. Shishkova, Executive Director, Bulgarian Trade Promotion Agency (BTPA) B. Danev, Chairmanand ExecutivePresident, Bulgarian Industrial Association(BIA)
18.00	• Group Photograph
19.00	• Reception

Thursday, 13 November
09.00 – 12.00	First Session: National Competitiveness: Issues, Constraints and Strategic Implications This session will set the scene forthe entire debate. Transition economies face particular challenges, such as integrating with the multilateral trading system and preparing for EU accession. Teams will identify, and endeavour to prioritize, the issues that currently interfere with, and will in future determine, their international competitiveness. ITC Moderator: J. Smadja ITC Commentator: Team Commentators: F. von Kirchbach Team Commentators: Romania Team Commentator Serbia & Montenegro Team Commentator Table Discussion Open Debate Summary and Conclusions
12.00 – 15.00	• Lunch • Consultations on ITC Tools
15.00 – 18.00	Second Session: A Strategic Approach to Competitiveness: Scope, Focus and Process Previous Executive Forum debates have clearly established that a strategic approach to export development is essential. The debate will focus on determining the ‘best practice’ strategic approach to competitiveness and export development. It will deal with issues relating to scope, prioritization and process. ‘Best practice’ will be discussedin the context of the following: sector-level strategies should be at the ‘heart’ of national export strategy; the value-chain approach to sector-levelstrategy represents the most suitable method of sector-level strategy design and management; businessassociations should initiate and lead the prioritization process; a public-private sector partnership is a critical feature of the strategic process; strategy makers often fail to give this key aspect sufficient attention. ITC Moderator: S. Piskolti ITC Commentators: B. Barclay A. Said Team Commentators: Belarus Team Commentator Ukraine Team Commentator Table Debate Open Debate Summary and Conclusions

Friday, 14 November
09.00 – 12.00	Third Session: A Strategic Response to Services Exporting The importance of the services sector to export performance and the associatedneed to create alliances among service providers will be highlighted. National strategy makers need to lookbeyond traditional services exports to maximize opportunities that exist in the international marketplace. The followingwill be debated: although tourism remains a vital source of foreign exchange earnings, the sector’s commercial and sustainability objectives are potentially in conflict. ‘Best practice’ scenarios for an export-oriented tourism strategy will be presented and debated; maximizing the services sector’s contribution to export performance requires a strategic approach. Competitiveness constraints and the principal elements of a successful services export strategy will be discussed to identify ‘best practice’. ITC Moderator: H. Roelofsen ITC Commentator: S. Rodas Team Commentators: Bulgaria TeamCommentator Romania Team Commentator Serbia & Montenegro Team Commentator Table Debate Open Debate Summary and Conclusions
12.00 – 15.00	• Lunch • Consultations on ITC Tools
15.00 –18.00	Fourth Session: A Strategic Balance: FDI and In-Country Business Alliances Most national strategy-makers seek to create new export capacities, and to upgrade skills and technology, primarily throughFDI. Little attention is given to programmes that promote in-country business alliances, such as industrial clusters and export consortia. The following willbe debated: in-country business alliances generatenew national capabilities (capacities and competencies) that broadenthe export base and lead to new levels of international competitiveness; strategy-makers shouldstrike a more equitable balance between promoting FDI and supporting in-country businessalliances; although such alliances need to originate from the private sector, the public sector has the role of catalyst in promoting and fostering in-country business alliances; what are the implications for the national strategy maker? ITC Moderator: A. Said ITC Commentators: F. von Kirchbach B. Barclay Team Commentators: Albania Team Commentator Bosnia &Herzegovina Team Commentator Bulgaria Team Commentator Table Debate Open Debate Summary and Conclusions

Saturday, 15 November
09.00 – 11.00	Fifth Session: Structuring the Trade Support Network The session highlights the importance of a trade support networkthat is responsive to client needs. The session addresses the following issues: business advocacy from trade support institutions (public and private) is essential. The business community has a role in initiating and influencing trade negotiations, and for structuring the national tradesupport network accordingto its needs, and to make it more internationally competitive; coordination of the trade support network is essential to avoid duplication and maximize the impact of limited resources. Thedebate will then deal with the issues of ‘who’ coordinates the network and ‘how’ it is coordinated; creating and maintaining efficiencies in the trade support network is criticalto ensure its sustainability and that performance targets are met. ‘Bestpractice’ scenarios will be presented and debated. ITC Moderator: H. Roelofsen ITC Commentators: S. Piskolti B. Barclay Team Commentators: Bosnia &Herzegovina Team Commentator MoldovaTeam Commentator Table Debate Open Debate Summary and Conclusions
11.00 – 12.00	Sixth Session: Trade Related Technical Assistance: Where Should the FutureFocus Be? This session will start by referring to the First Session on national issues, constraints and implications. Moderator willinvite some of the tablesto review their earlier inputsfollowing the course of the debate. Thiswill lead to identification of different kinds of technical assistance that economies intransition need. The following will be debated: For TRTA to be effective, it needs to be focused on enhancing the competitiveness of the business sector. To achieve this, TRTA must address the trade policy level, the level of the trade support network, and the enterprise level; TRTA must be tailored to specific national requirements. “Off-the-shelf” tools and solutions are notenough, but need to be adjusted by local specialists; A strategic approach to export development and competitiveness is fundamental. What are the toolsthat national strategy maker should have to lead the strategy design and management process? ITC Moderator: J. Smadja Open Debate Summary and Close of the Debate
12.00 – 14.00	• Lunch
14.00 – 18.00	• Consultations between individual team members and ITC staff
19.30	• Gala Dinner

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