Discussion Brief for the Export Strategy-Maker
Ibero American Network
The Ibero American
Network of Trade Promotion Organizations was constituted on June 17,
1999 as an itinerant conference; it is not a formal association or
legal entity.
Its objective is to
foster the exchange of experiences and communication on relevant
issues among members, which include representatives from 22 public
Ibero American trade promotion organizations.
There have been three
annual meetings of trade promotion organizations:
- Madrid, Spain, June 17 –18, 1999
– The constitution and
functioning framework of the Ibero American Network of Trade
Promotion Organizations was approved. Different working groups were
formed to discuss foreign trade issues such as information,
evaluation, human resources and cooperation among members.
- Cancún, Quintana Roo, Mexico, June
5-6, 2000 – Discussions
where held on different themes, such as information, evaluation,
management, and future guidelines (all of which were established as
permanent discussion issues), activities of trade promotion
organizations and multilateral financial institutions.
- Cartagena de Indias, Colombia, May
2-4, 2001 – The main
topics at this meeting were: information exchange, creation of
vertical web-sites, working teams, update on questions received,
methodological considerations, among others. At the same time, an
international conference was held in order to introduce workshops
about country image, external network, services fees, redefining
trade and investment promotion, e-commerce and success cases. The
Intelligence Market Workshop was organized to identify information
exchange mechanisms through a web-site.
On June 27-29, 2001,
the Foreign Trade Bank of Mexico (Bancomext) organized the first Promotional
Services Seminar. Proexport (Colombia), Procomer (Costa Rica),
Prochile (Chile), Corpei (Ecuador), Agexpront (Guatemala), Prompex (Perú)
and Bancoex (Venezuela) also participated in the event.
Bancomext presented its
products, services and sale’s strategy during the Seminar,
including: information, counseling, activities with universities,
business meetings, market research, export supply, distribution
channels, international fairs, entrepreneurial trips, e-commerce,
information technologies, telemarketing, among other topics.
Web Site
As a result of
agreements reached at the first annual meeting, Bancomext has
developed the Ibero American Network web site: http://www.redib.org/,
in order to share information among members, communicate topics of
interest and offer on-line conferences.
The main sections of
the web site are:
Library:
It includes working papers and conclusions of each annual meeting and
the Seminar organized by Bancomext in Mexico. It is worth mentioning
that Bancomext is the official administrator of the Ibero American
Network web site.
Message board:
Updated messages for the Network members about changes in different
organizations.
Chat:
Facilitates information exchange.
Files:
Offers a summary and general issues on the last annual meeting.
The 2002 annual Ibero American Network
meeting will be held in Brazil.
Top of page
Posted
18 August 2010