Vietnam: Supporting women-led businesses in accessing European markets through e-commerce
Overview
Summary
Vietnam's e-commerce market has grown rapidly, presenting significant opportunities for small and medium-sized enterprises (SMEs), especially women-led businesses. Despite this, women entrepreneurs face numerous challenges, such as limited financial resources, digital literacy, and access to e-commerce platforms. This project seeks to address these barriers, offering training and support to women-led businesses to enhance their capabilities in cross-border e-commerce, particularly in the European market.