New ITC guide outlines social-media marketing opportunities for SMEs

Small and medium-sized enterprises (SMEs) in developing countries are using social media to find new clients and generate trade. ITC has recently published a new guide on how to develop a successful social-media strategy on a tight budget.

The social-media guide outlines how to build networks to boost business and features real-life business cases and the latest methods of measuring the real-time impact of social-media campaigns. It emphasizes creating a strategy to support business goals and engaging the right human resources to manage accounts and online communities.

The guide will be available next week at the ITC stand at the World Summit on the Information Society (WSIS), which will take place at the International Telecommunication Union in Geneva from 10-13 June.