Regional workshop elevates women entrepreneurs in the Pacific
Twenty-nine entrepreneurs from six Pacific Island nations participated in the Pacific Women in Export Workshop, designed specifically for women founders of private companies — particularly small businesses that are either exporting or seeking to enter international markets, with a focus on the United Kingdom.
Organized by the International Trade Centre’s United Kingdom Trade Partnerships (UKTP) Programme, the workshop took place from September 30 to October 2, with support from Investment Fiji and the Women Entrepreneurs Business Council of Fiji.
The entrepreneurs learned to improve their export strategies so they can compete in advanced and highly competitive global markets. Participants benefited from high-level mentorship, peer-to-peer learning opportunities, and business collaboration sessions, all aimed at helping them seize prominent trade opportunities on the international stage.
‘It’s a fantastic network of supportive women, and I am very happy to be a part of it. The insights from both the entrepreneurs and the presenters are invaluable. I am especially grateful for the openness and willingness to share. The agenda and content were well-suited, building on the first workshop and taking it a step further,’ said Joan Macfarlane, owner of Ifiele'ele Plantation.
Investment Fiji Chief Executive Officer Kamal Chetty said the workshop marked a significant step forward for women entrepreneurs in the Pacific Islands. ‘Through this workshop, participants — especially from small and medium-sized enterprises — were empowered by receiving essential tools and mentorship to navigate international trade,’ Chetty said. He also emphasized Investment Fiji’s dedication to creating an environment where small businesses can thrive.
‘We believe that by investing in the leadership capabilities of women, we can enhance our region’s export potential and drive sustainable economic growth. This workshop has not only facilitated valuable peer-to-peer learning but also created critical business collaborations that will open doors to high-profile trade opportunities,’ he added.
This sentiment was echoed by Amanda Muckerheide, owner of MAVS, who highlighted the significance of attending the workshop in supporting women-led businesses in the region. "From this workshop, I've gained numerous takeaways—marketing and branding tools, negotiation skills, and a wealth of knowledge from the shared experiences over the three days," she remarked.
Ruby Lee, owner of Solomon Indulgence, shared her enthusiasm, stating, "Being part of this platform is truly on another level, both in terms of business and in building friendships and camaraderie with other powerful Pacific women, my sisters. I'm excited to put my newfound knowledge into practice in the near future."
The Pacific Women in Export Workshop reinforced the vital role women play in the region’s economic development. By providing entrepreneurs with the skills, networks, and mentorship needed to expand their businesses internationally, the workshop paved the way for sustainable growth and increased exports. As participants build on these learnings, the ripple effect of their success will strengthen not only their businesses but the broader Pacific economy.
About United Kingdom Trade Partnerships Programme (UKTP)
UKTP is implemented by the International Trade Centre (ITC), and funded by the Foreign, Commonwealth and Development Office of the United Kingdom of Great Britain and Northern Ireland. UKTP aims to increase trade from developing countries to the United Kingdom and the European Union by maximizing the benefits of UK and EU Economic Partnership Agreements and the UK's Developing Countries Trading Scheme.
UKTP implements various trade promotion and capacity building activities around the world at different stages of the value chain. UKTP works in partnership with government agencies, private sector organisations, public sector institutions, small and medium-sized enterprises and other local stakeholders.
