UKTP Social Media Training for Coffee SMEs in Laos

Dear participant,

We are pleased to invite you to a Social Media Training for Coffee SMEs in Laos hosted by the International Trade Centre (ITC) in Vientiane.

The workshop will focus on:

• Using social media to strengthen brand communication and engagement.
• Writing engaging posts, developing a strategic social media approach, and integrating social media into business operations.
• Measuring success through analytics and managing social media effectively.in partnership with the Lao National Chamber of Commerce and Industry (LNCCI) on the development of a Lao national coffee brand.

Date and time:
11 Mar, 2025 17:00 - 20:00 UTC+07:00
12 Mar, 2025 17:00 - 20:00 UTC+07:00
Refreshments will be provided

Location:
Muong Thanh Hotel, Vientiane

Why Social Media Matters
Through our work with over 200 SMEs across East Africa, Nepal, and Papua New Guinea, we have identified a proven formula for social media success. Mastering this formula is essential for market penetration.

A key aspect of this is creating compelling visual content, a powerful tool for engagement. We will also explore how AI can assist in content creation while ensuring that your brand voice remains unique.

Understanding your market is crucial. This workshop will provide a workbook to help you develop a comprehensive social media plan.

Getting Ready for the Sessions

Please bring the following to the 2 evening sessions (11-12 March 2025):

• All marketing and branding materials (fact pack, narratives, brochures, images) in a folder
• A fully charged laptop (borrow one if you don’t have one)
• Coffee to share, film, and discuss
• Branded outfits and materials (pens, cups)
• Distinctive branding elements (e.g., cloth or baskets representing your brand
• A fully charged phone
• Charging cords.
• Passwords for your social media accounts.

We look forward to your participation!