ITC and UNDP Masterclass at the AfCFTA Digital Trade Forum

Masterclass: Enabling SME Digital Trade — Building Trust Through Empowering Compliance with Digital Regulations

Date: 7 May 2025
Location: Lusaka, Zambia (Hybrid: In-person & online)

The International Trade Centre (ITC) and the United Nations Development Programme (UNDP) are proud to co-host this dynamic Masterclass on the sidelines of the AfCFTA Digital Trade Forum.

Tailored for African entrepreneurs, SMEs, digital platforms, and youth-led enterprises, the Masterclass is designed to demystify the AfCFTA Protocol on Digital Trade and equip participants with practical tools to enhance regulatory compliance and build trust with online customers.

The session will address critical aspects of cross-border e-commerce, including data governance, consumer protection, and the use of digital trust marks — all key to unlocking the continent’s digital trade potential.

The Masterclass will delve into a case study: Re-Designing Africa’s Inclusive Digital Future with AfCFTA Digital Trade Protocol through “AfriStitch”, a fictional pan-Afriacan women- and youth-led SME’s cross-border digital trade journey, 2035.

Participants will benefit from hands-on activities, expert insights, and networking opportunities, both in-person and virtually.

Whether you're new to digital trade or looking to expand across African markets, this Masterclass will provide the knowledge and tools to trade with confidence in the evolving digital economy.

Register now as in-person participation is limited to 50 seats only!