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  • TPRP approach, methodology and measuring impact

    TPRP’s Approach 

    The Tourism-Led Poverty Reduction Programme (TPRP) is an innovative trade promotion initiative that aims at linking local communities to promising tourism value chains, harnessing their entrepreneurial capacities and generating income and employment for the poor. ITC’s TPRP Programme was established as a means to further develop tourism’s potential to contribute to development and poverty reduction. TPRP aims to reduce the potential negative and capitalise on the positive impacts of tourism, specifically by enhancing links between local people living in and adjacent to tourism destinations.

    Within TPRP, “Inclusive Tourism” is understood as a sustainable approach to tourism development that creates and strengthens linkages by integrating local producers into existing tourism value chains and by reconfiguring these value chains to ensure more equitable redistribution of revenue.  It focuses on poverty impacts as well as the promotion of gender equality and the empowerment of women, complementing the more environmental focus of much Corporate Social Responsibility and Sustainable Tourism work (CSR/ST), and on market-oriented business issues.


    It is also worth mentioning that TPRP interventions are facilitated by existing tourist fluxes and tourism infrastructure as ITC’s interventions cannot be involved, except in rare and minor occasions, in areas such as tourism development or promotion. An Inclusive Tourism strategy can also be rendered more effective by collaboration with selected international and local institutions as well as enterprises.

    TPRP methodology
    The TPRP is ITC’s first fully integrated programme that incorporates the Export-led Poverty Reduction Programme (EPRP) methodology. The EPRP methodology rests on three key strategy elements:
    •    empowerment
    •    linkages creation
    •    replication

    Empowerment means to increase the ability of poor individuals or communities to make choices concerning their livelihoods and transform these choices into concrete actions. Empowerment is achieved through community building and group organization.

    Establishing solid business linkages is a second key practice for TPRP. To have a lasting impact on poverty reduction, partnerships are established under TPRP projects with committed local entities to support the poor community through business services and effective advocacy. Linkages are created between the hospitality industry and the agricultural, handicraft, and entertainment sectors, so as to ensure sustainable impact on the communities.

    Finally, modest pilot experiences at the local level have to be transformed into sectoral/nationwide interventions to make a difference to the poor. TPRP is striving for expansion and replication at the national level, by scaling up the size of projects and the number of beneficiaries as well as by launching similar projects in additional destinations.

    Measuring the impact of TPRP projects
    In order to observe progress towards the fulfillment of the goals in poverty reduction programmes, the Impact Measurement Tool (IMT) was developed as a methodology for measuring and reporting the poverty reduction impact of EPRP and TPRP programmes. The IMT Surveys are tailor-made for the agriculture, creative industries and inclusive tourism sectors, and undertake 3 measurement stages. The IMT Survey is first measured at the beginning of the project, prior to project implementation. The second is a half-way measurement of project impact, and the third one is done upon completion of the project in order to assess final impact.

    The IMT is an important tool to analyze the impact of poverty reduction projects on living conditions at the community level and assess the direct impact of poverty programmes. It shows the programme’s commitment to sustainable impact and ensures credibility vis-à-vis donors and recipients.

    The household survey is based on a questionnaire in which information about social and economic indicators, community development indicators and inclusive tourism project-specific information are initially measured and collected.

    In 2003, ITC developed a data collection tool in Excel format to facilitate poverty reduction measurements. In 2008, we created the Statistical Analysis System (SAS) in order to automate data processing and to facilitate statistical analysis for each step of the project (initial, intermediary and final).

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