Market Insider as a service of ITC’s new Competitive Intelligence offering
In order to better cope with information overload, entrepreneurs, exporters and trade support institutions tell us that what they need is today’s information on markets, sectors, products or prices for decisions on tomorrow’s business. And they need precise information that can facilitate entry into particular markets, make export operations sustainable and manage the risk in the different stages of the export process.
In the past three years, the information environment has drastically evolved in terms of content and dissemination modes. Indeed, the concept of online portals acting as single points of reference for just-in-time business focused intelligence is gathering attention from information providers and the business community alike.
Market Insider, following/matching clients and partners’ demands, has been developed as a service to combine sophisticated information tracking process with real-time industries experts’ views.
Through this new service, ITC remains at the cutting edge of trade intelligence services, with an offer that will expand in terms of sector and theme coverage, and a model that can be customised to the needs of Trade Support Institutions in developing countries. If you would like to create your own Market Insider focusing on a dedicated industry sector in your country or region please contact us at marketinsider(AT)intracen.org
Aligned to ITC’s overall Competitive Intelligence programme for developing countries, Market Insider focuses on monitoring and actively tracking intelligence on well-defined sectors and themes.
Effective monitoring in a Competitive Intelligence for Market Insider, is done with a precise target in mind and strictly defining the relevant monitoring scope.
In the field of Competitive intelligence monitoring, it results essential to be highly focused, organized with clear objectives hence the need to establish procedures as part of our proposed training programme and to work with user friendly but sophisticated online content scanning systems. To learn more about our training programmes in this field, please contact us at marketinsider(at)insider.org