Products from developing and least developing countries often look unappealing, old fashioned or communicate poor quality. Services are typically described in a direct manner with limited understanding of the emotional and psychological drivers of international buyers. Brand+ raises awareness of the importance of branding and helps enterprises plan and design improved marketing material.

BRAND+ is composed of different modules, used individually or integrated within a project

                 

Brand Awareness

Learn best practice on brand strategy, design and implementation, adapted to the sector and market.

                 

Brand Plan

Structure a plan that is used to develop designs, communications and product development.

                 

Brand Design

A network of skilled designers develops visual and verbal applications of a brand and its expression.

                 

Brand Kit

Design and produce the marketing collateral associated with the brand design.

                 

Brand Protect and Serve

Registering IP to protect the brand and designing licensing agreements for its application

HOW WE HELP

• Learn from best practice how brands are designed and promoted in international markets

• Create a new and attractive look for products that is appealing to international customers

• Design communication programmes that attract buyers and generate sales

• Use cost effective techniques to register Intellectual Property

CASE STUDIES:

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  Nepal: Branding Chyangra Pashmina

  For the producers of Nepal Pashmina, ITC developed a promotional brochure, used to present the sector to potential buyers. ITC researched the positioning of the sector and worked with a network of designers online to select the best format for promotional material. Developed in less than a month from start to finish, the brochure has been successfully used at trade fairs in the US and beyond.

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  Myanmar: national tourism branding

  In Myanmar ITC is developing a national tourism branding strategy, and its interpretation for regional tourism.

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  Brand Aware E-learning

  ITC delivers learning on best practices in branding through classroom, field visit and online approaches.