Spotting Products with Export Potential - An ITC Assessment to Support Export Promotion Activities in 64 Developing Countries (en)

Countries have room for export growth in non-traditional markets, according to an ITC assessment of 64 developing countries’ export opportunities in European, South-South and regional markets.

African and Latin American countries find potential to export ‘traditional’ products (like fruits, vegetables, garments or coffee) to disregarded European and regional markets. Asian exporters could tap into the enormous intra-regional trade potential for electronics, rubber and plastics. The report’s country and sector fact sheets present existing and new products with potential, along with social and development indicators – a blueprint of how ITC’s export potential assessment can help in setting priorities for trade support.