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African medicinal tree bark Yohimbe remains a top-seller in the United States

  • African medicinal tree bark Yohimbe remains a top-seller in the United States

    by Market Insider

    Monday, 08 Sep. 2014

    Yohimbe (Pausinystalia johimbe) tree bark is a product of African biodiversity. The yohimbe tree is native to Middle African regions of Democratic Republic of Congo, Gabonese Republic, Republic of Cameroon, Republic of the Congo, and Republic of Equatorial Guinea.

    In the United States, products that contain yohimbe bark or yohimbe bark extract (alone or in combination with other ingredients) are marketed as herbal dietary supplement products generally labeled as athletic performance and/or sexual enhancement products.

    Once annually, the non-profit organization American Botanical Council (ABC) publishes its HerbalGram herb market report that is based on herb supplement sales statistics obtained from the Nutrition Business Journal (NBJ) and market research firms IRI and SPINS. The report published this week shows that yohimbe dietary supplement products ranked at #2 in mainstream multi-outlet channel for 2013. Retail sales of yohimbe products in this channel in the United States amounted to US$67,393,961, a 19.2% increase over 2012 sales.

    The HerbalGram report covers only retail sales of herbal dietary supplements and does not reflect the sales of most herbal teas (even if they are regulated as dietary supplement products), botanical ingredients in natural cosmetics, or government-approved herbal drug ingredients in over-the-counter (OTC) or prescription herbal medicinal products.

    If global demand should continue to increase for this African tree bark, sustainable harvesting practices, resource management and monitoring, and sustainable use remain considerable challenges and issues for the herb trade and consumers to deal with.

    Sources:

    Betz JM. Yohimbe. In: Coates PM et al (eds). Encyclopedia of Dietary Supplements, Second Edition. Informa UK Ltd. 2010;861-868.

    Lindstrom A, Ooyen C, Lynch ME, Blumenthal M, Kawa K. Sales of Herbal Dietary Supplements Increase by 7.9% in 2013, Marking a Decade of Rising Sales: Turmeric Supplements Climb to Top Ranking in Natural Channel. HerbalGram Journal of the American Botanical Council. 2014;103:52-56.

    Orwa C, Mutua A, Kindt R, Jamnadass R, Simons A. Pausinystalia johimbe. In: Agroforestree Database: a tree reference and selection guide version 4.0. 2009. Available at: http://www.worldagroforestry.org/treedb2/AFTPDFS/Pausinystalia_johimbe.pdf  

    Sunderland TC et al (2004). Yohimbe (Pausinystalia johimbe) in Clark L and Sunderland T (2004). The Key Non-Timber Forest Products of Central Africa: State of the Knowledge. Technical paper No.122,  United StatesAgency for International Development.

    Image: HerbalGram Summer 2014 cover: http://cms.herbalgram.org/herbalgram/images/HG102/HG102_coverweb.jpg

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