The ASEAN Regional Integration Support by the EU (ARISE) Plus Malaysia aims to support inclusive and sustainable economic growth in Malaysia through international trade and economic integration. It supports greater connectivity and economic integration between Malaysia and the Association of Southeast Asian Nations (ASEAN) region in line with the ASEAN Economic Community (AEC) Blueprint 2025.
The 3-year project, worth EUR 3 million, which started on 1 February 2021, aims to enhance a sustainable business and investment environment in Malaysia, improve product quality and competitiveness, and enhance sustainable and internationally quality-compliant practices in the agri-food sector.
These priority areas of support were identified together with the Ministry of International Trade and Industry (MITI) and Malaysian stakeholders to help tackle specific trade-related challenges faced by Malaysia. They are also relevant to support Malaysia in managing the economic and trade impact of Covid-19.
Ultimate project beneficiaries include Malaysian Small and Medium-Sized Enterprises (SMEs), which will benefit from improved business environment, policies and processes to increase their competitiveness. The focus on supporting Malaysia’s trade integration, which can positively impact job creation in export-oriented sectors, will notably contribute to addressing disadvantages faced more intensely by women and youth-owned businesses.