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Welcome remarks: Moderator, H.E. Hisham M. Badr, Ambassador, Permanent Mission of the Arab Republic of Egypt, Geneva
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Welcome remarks: Hassan Khalifa Al Mansoori, Executive Director, Qatar Export Development Agency (TASDEER), Doha
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Keynote address: Pascal Lamy, Director-General, World Trade Organization |
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Presentation of ITC findings: Job creation through reduced trade barriers and related transaction costs – opportunities for the Arab region.
Jean-Marie Paugam, Deputy Executive Director, ITC
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Elham Zeadat Aranki, General Manager, Bloom, Jordan (standards, certification, trade facilitation) |
Mohamed Saâd Berrada, CEO, Michoc, Morocco (product development, branding and marketing) |
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| Joseph Nkole, National Coordinator, Cotton Association of Zambia |
Dialogue with the audience |
Closing remarks: Patricia Francis, Executive Director, ITC |