Export Impact For Good

WTPO 2016 – PROGRAMME

MOVING FORWARD: THE FUTURE OF TRADE AND INVESTMENT PROMOTION Megatrends are influencing the shape of the economic and social environment in which Trade and Investment Promotion Organizations (TPOs) operate. TPOs need to consider those trends to advance future scenarios; to determine how they can best support their clients; and to anticipate the changes that they need in their own operations. This will allow TPOs to remain relevant and effective in advising and supporting businesses, thus improving their positive impact on growth and employment in the long term. The 11th TPO Network World Conference will discuss the influence of megatrends and the evolving role of TPOs as agents of change for SME competitiveness.

23 - 26 November 2016
Palmeraie Conference Center, Circuit de la Palmeraie, Marrakech, 40000, Morocco

Wednesday, 23 November

Meeting of the 2016 Adjudicating Panel

14:00 - 15:00
Diamant

Ms. Arancha González, Chair Meeting of the Adjudicating Panel
Speakers:
- Mrs. Arancha González, Executive Director, International Trade Centre
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TISI Advisory Board Meeting

15:15 - 17:15
Diamant

Ms. Arancha González, Chair Meeting of the TISI Advisory Board providing strategic guidance and support to ITC's TISI Strengthening programme and related activities
Speakers:
- Mrs. Arancha González, Executive Director, International Trade Centre
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Welcome Cocktail

19:00 - 21:00
Hôtel du Golf - main restaurant

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Thursday, 24 November

OFFICIAL OPENING

09:00 - 09:45
Toubkal room

Opening speeches
Speakers:
- Mr. Mamoune Bouhdoud, Minister delegate to the Minister of Industry, Trade, Investment and Digital Economy, in charge of small businesses and the integration of the informal sector
- Mrs. Arancha González, Executive Director, International Trade Centre
- Ms. Zahra Maafiri, General Manager, Maroc Export
- Mr. Thami Ghorfi, President, ESCA School of Management
Video

KEYNOTE SPEECH - MEGATRENDS AFFECTING TRADE AND INVESTMENT PROMOTION

09:45 - 10:15
Toubkal room

Dr. Kituyi opens this session with an overview of the large, transformative global forces that are defining the future of trade and investment, as well as their far-reaching impact on business, economies, industries, societies and individuals.
Speakers:
- Dr. Mukhisa Kituyi, Secretary General, United Nations Conference on Trade and Development
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Video

Official conference photograph

10:15 - 10:45
Toubkal room

ITC and Maroc Export Promotional booths open

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PLENARY SESSION - MEGATRENDS OF A COMPLEX, UNCERTAIN AND CHANGING WORLD

10:45 - 12:15
Toubkal room

Megatrends – large-scale social, economic, political, environmental or technological changes – are shaping our economic and business landscape. They generate potentially disruptive forces and create both, challenges and opportunities for the business community. The speakers in this session address: the role that TIPOs can play in overcoming challenges and capturing opportunities; TIPO services that facilitate the long-term health of the business, particularly SMEs; how TIPOs adapt their management and operations in anticipation of these changes.
Speakers:
- Mr. James Zhan, Director, Investment and Enterprise Division, United Nations Conference on Trade and Development
- Mr. Chen Zhou, Vice Chairman, China Council for the Promotion of International Trade
- Mr. Pedro Beirute Prada, General Manager, PROCOMER
- Mr. Mohammed Benayad, Senior Trade Promotion Officer, Ministry of Commerce and Industry of Morocco
- Ms. Priscilla Pilime, Chief Executive Officer, ZimTrade
- Mr. Max Timmerman, Managing Director, Center for the promotion of Imports from developing countries (CBI)
Session summary
Video

LAUNCH OF ITC EXPORT POTENTIAL MAP

13:45 - 14:00
Toubkal room

Export Potential Map is a web tool that indicates products, sectors and markets for trade development activities for over 200 countries and 4,000 products. ITC presents its latest tool to facilitate trade advisers, policy makers and SME managers in finding export opportunities in more than 200 countries. ITC Coordinator, Tool development for ITC’s Export Potential Map
Speakers:
- Ms. Julia Spies, ITC Coordinator,, Tool development for ITC’s Export Potential Map
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PLENARY SESSION - DIGITAL TRANSFORMATION: WHAT IMPLICATIONS FOR TPOS?

14:00 - 15:15
Toubkal room

Digital tools are instigating significant changes in the way business and service organizations understand client needs, evolve operations and processes, and communicate and sell. As new digital channels affect the way SMEs operate, this has implications for TIPOs and how they learn, communicate and deliver services. In this session the speakers discuss how TIPOs can leverage digital tools and technology to transform the trade support work environment and improve their institutional performance.
Speakers:
- Mr. Yassir Zouaoui, Partner, McKinsey & Company
- Mr. Nils van Boxsel, Chief Information Officer, Austrade
- Mr. James Doran, Head of Content, Dubai Multi-Commodities Centre
- Mr. Francisco Javier Garzón Morales, Chief Executive Officer, ICEX Spain Trade and Investment
- Mr. Daniel Küng, Chief Executive Officer, Switzerland Global Enterprise
- Ms. Zhu Lingyan, Deputy Director General, Trade and Investment Promotion, China Council for the Promotion of International Trade
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Video

New Channels: E-Commerce - Global Market Places - Crowdfunding

15:45 - 17:00
Orangeraie room

E-commerce and other e-solutions are opening up new opportunities for SMEs as they offer new ways to overcome obstacles to trade. The impact on TIPOs is two-fold. First, they need to be prepared to support SMEs in taking advantage of e-solutions. Second, they need to explore how they can use these tools to improve their own performance.
Speakers:
- Mr. Marcos Vaena, Chief, Enterprise Competitiveness, International Trade Centre
- Ms. Christine Gitau, East Africa Coordinator, Craft Africa
- Mr. Roman Lyadov, Executive Board Member, Russian Trade and Economic Development Council
- Ms. Kwanapa Phivnil, Director of International Trade Promotion Strategy, Department of International Trade Promotion, Thailand
- Mr. Patrick Sagmeister, Head of Operations, Advantage Austria
- Mr. Fabian Staechelin, Business Development Manager, eBay
- Ms. Kelly Dolan, Social Commerce Strategy Lead, Department for International Trade, UK
Session summary

Readiness and Risk - Preparing for the unimagined

15:45 - 17:00
Oliveraie room

Risk is any issue or development that impacts an organization’s ability to achieve its objectives. These come in a multitude of forms – from global financial crashes and pandemics to earthquakes and sudden waves of immigration. This session explores the best kinds of governance, leadership, strategies, structures, resources and processes TIPOs need to adopt in order to deliver effective SME support services in a complex, fast-changing world full of known and unimagined risks.
Speakers:
- Ms. Pennie Hurndell, Senior Benchmarking Officer, International Trade Centre
- Mr. Olusegun Awolowo, Chief Executive Officer, Nigerian Export Promotion Council
- Ms. Aziza Htira, President Director General, Tunisia Export Promotion Center
- Mr. Caleb Jarvis, Trade & Investment Commissioner, Pacific Islands Trade & Investment (PT&I), Australia
- Mr. Sung Gi Lee, Director, Planning and Coordination Department, Korea Trade-Investment Promotion Agency
Session summary

2018 TPO NETWORK WORLD CONFERENCE - PRESENTATIONS BY PROSPECTIVE HOSTS (AND SECRET BALLOT)

17:00 - 17:30
Toubkal room

Presentation of bids to host the 2018 TPO Network World Conference and Awards The countries hoping to host the 2018 event present their bids.

2016 TIPO NETWORK AWARDS - GALA DINNER AND PRESENTATION CEREMONY

19:00 - 23:45
Beldi country club

The 2016 TIPO Network Award winners: International Trade Board of Madagascar for best TPO from a Least Developed Country category PROCOMER of Costa Rica for best TPO from a Developing Country Category Business France for best TPO from a Developed Country The winners were recognized for promoting sustainable, inclusive growth through trade and creating a transformational impact on business.
Speakers:
- Mrs. Laura López, Directora de la Dirección General de Pequeña y Mediana Empresa
- Mrs. Micaela Mazzei Abba, Assistant to GM
- Mr. Herintsalama A Rajaonarivelo, President, ITBM
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Friday, 25 November

KEYNOTE SPEECH - AFRICA RISING

09:00 - 09:30
Toubkal room

Dr. Kaberuka shares insights on the impact of megatrends on the future of African businesses, and the consequences of the changing global trade and investment flows.
Speakers:
- Mr. Donald Kaberuka, African Union High Representative for Peace Fund, Commission of the African Union
Session summary

PLENARY SESSION - AFRICA: IS IT THE NEXT TRADE AND INVESTMENT DESTINATION?

09:30 - 11:30
Toubkal room

Despite the economic crisis affecting developed economies, international trade between Africa and the rest of the world is growing due to new business relationships with other emerging economies. Moreover, Africa offers a market of one billion people and a growing middle class. African TIPOs play an important role in assisting the business communities to leverage these opportunities. This session addresses the kinds of partnerships TIPOs can establish inside and outside of the continent to adapt strategies and capabilities that help SMEs benefit from the business opportunities of Africa.
Speakers:
- Ms. Zahra Maafiri, General Manager, Maroc Export
- Mr. Gérard Amangoua, Vice President, Marketing, Communication, Development and Public Relations, Association for the Promotion of Exports of Cote d'Ivoire (APEX-CI)
- Dr. Malick Diop, Director General, Senegalese Export Promotion Agency (ASEPEX)
- Mr. Stephane Lambert, Director General, Global Affairs Canada
- Mr. Ashraf A. Mahate, Head, Export Market Intelligence, Dubai Exports

PLENARY SESSION - GLOBAL VALUE CHAINS IN 2025: THE STANDARDS FOR TRADE

11:30 - 13:00
Toubkal room

Integration into global value chains places new demand on businesses to meet global standards as a prerequisite for competitiveness. Yet, while standards are a gateway to trade, compliance can be time-consuming and costly. TIPOs can help SMEs by ensuring that standards promote ‘better’ trade, rather than become a bottleneck. The speakers in this session explore how TIPOs can help their clients navigate standards, and the solutions and new services they can offer to facilitate the integration of SMEs into the global value chains of the future.
Speakers:
- Mrs. Marion Jansen, Chief Economist, International Trade Centre
- Mr. Larry Attipoe, International Development Director, Fair Trade International
- Mrs. Indira Malwatte, Chairperson & Chief Executive Officer, Sri Lanka Export Development Board
- Mr. Dato' Dzulkifli Mahmud, Chief Executive Officer, MATRADE
- Mrs. Adriana Rodrigues, Competitiveness Coordinator, ApexBrasil
- Mr. Mojtaba Khosrowtaj, First Vice Minister in charge of Trade and President of Iran TPO
Session summary

PLENARY SESSION - TIPOs AS AGENTS OF TRANSFORMATIVE CHANGE

14:00 - 15:00
Toubkal room

Women’s economic empowerment: The UN Global Goals for Sustainable Development have set the world an ambitious target: to eliminate extreme poverty entirely within the next 14 years. To reach that goal, we need to sharply accelerate our efforts. TIPOs have a unique role to play in transforming commitments to action on the ground for hundreds of millions of women entrepreneurs whose full economic contribution is yet to be harnessed. The session will be an interactive discussion on the rationale and opportunities for TIPOs to provide targeted support to women entrepreneurs; with ITC’s SheTrades initiative as a blue print and action plan that TIPOs will be encouraged to join.
Speakers:
- Ms. Vanessa Erogbogbo, Head, Women & Trade Programme, International Trade Centre
- Mr. Olusegun Awolowo, Chief Executive Officer, Nigerian Export Promotion Council
- Mrs. Adriana Rodrigues, Competitiveness Coordinator, ApexBrasil

New Channels: E-Commerce - Global Market Places – Crowdfunding

15:00 - 16:30
Orangeraie room

E-commerce and other e-solutions are opening up new opportunities for SMEs as they offer new ways to overcome obstacles to trade. The impact on TIPOs is two-fold. First, they need to be prepared to support SMEs in taking advantage of e-solutions. Second, they need to explore how they can use these tools to improve their own performance.
Speakers:
- Mr. Marcos Vaena, Chief, Enterprise Competitiveness, International Trade Centre
- Ms. Kelly Dolan, Social Commerce Strategy Lead, Department for International Trade, UK
- Ms. Kwanapa Phivnil, Director of International Trade Promotion Strategy, Department of International Trade Promotion, Thailand
- Mr. El Amine Serhani, President, Moroccan National Federation of E-Commerce
Session summary

Readiness and Risk - Preparing for the unimagined

15:00 - 16:30
Oliveraie room

Risk is any issue or development that impacts an organization’s ability to achieve its objectives. These come in a multitude of forms – from global financial crashes and pandemics to earthquakes and sudden waves of immigration. This session explores the best kinds of governance, leadership, strategies, structures, resources and processes TIPOs need to adopt in order to deliver effective SME support services in a complex, fast-changing world full of known and unimagined risks.
Speakers:
- Ms. Pennie Hurndell, Senior Benchmarking Officer, International Trade Centre
- Ms. Jacqueline Emmanuel Flood, Chief Executive Officer, Saint Lucia Trade Export Promotion Agency
- Mr. Arvind Radhakrishna, Chief Executive Officer, Enterprise Mauritious
- Ms. Mafruha Sultana, Vice-Chairman, Export Promotion Bureau
- Mrs. Caroline Tompkins, President, Forum for International Trade Training
Session summary

TIPO AWARD WINNERS SHARE THEIR PRACTICES

16:30 - 17:00
Toubkal room

Winners of the 2016 TPO Network Awards share their recognized practices and insights.
Speakers:
- Ms. Aicha Pouye, Director, Division of Markets, International Trade Centre
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CONFERENCE CLOSING

17:00 - 17:30
Toubkal room

Conference summary Conclusions of the 2016 TPO Network World Conference and Awards and recommendations for follow-up activities of the global network and its extended members. Announcement of the host for the 2018 TIPO Network World Conference and Awards closing remarks
Speakers:
- Mrs. Arancha González, Executive Director, International Trade Centre
- Ms. Zahra Maafiri, General Manager, Maroc Export
- Mr. Thami Ghorfi, President, ESCA School of Management
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WTPO PROGRAMME 2016

Download it here

Contact
For more information, please contact the TPO Network Awards team at: wtpo-awards[at]intracen.org

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