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    ITC publishes books, a magazine, trade bulletins and online trade statistics, targeting small firms in developing countries and trade support institutions.  ITC’s latest business guides are now free online.  Print versions can be purchased online from ITC's E-shop.

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  • Marketing Crafts and Visual Arts: The Role of Intellectual Property – a Practical Guide

     

    This guide deals with the relationship between the successful marketing of crafts and visual arts, and the appropriate use of intellectual property (IP) system instruments. It:

    • identifies situations where obtaining formal IP protection ought to be considered
    • explains how to implement marketing and IP strategies within a business framework and marketing management process
    • and presents case studies and examples of managing IP assets in marketing from the craft and visual arts sectors in developing countries.

    Publication Date: 17 Feb. 2003

    Download PDFBuy Print

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