Western and Central Africa
Eastern and Southern Africa
Eastern Europe and Central Asia
A good strategy is one that gets implemented. ITC supports the implementation of strategies through tailored capacity-building, advisory support services, and specialized tools for implementation management.The success of any strategy is ultimately based on the ability of public and private stakeholders to mobilize resources and implement recommended activities. ITC provides tools and support to manage limited resources, coordinate and track implementation, and strengthen institutions.
The importance of implementation managementSuccessful implementation management requires policymakers and institutions to work together and coordinate action. ITC’s implementation management support package enables partner countries to:
ITC’s roleITC’s approach to implementation management focuses on four central elements: building effective implementation structures, building institutional capacities, providing advisory support services, and the provision of a strategy implementation management tool.
Effective structuresITC supports partner countries establish robust governance structures to facilitate decision making and implementation of the strategy. In most cases, this governance structure involves the creation of a high-level committee to oversee export development. This committee is charged with ensuring the strategy is managed, monitored, measured, and implemented.An efficient governance structure brings together senior public and private officials to carry out the priorities of the NES. This ensures a “whole-of-government” approach instead of a single Ministry in charge of the strategy. In addition, it gathers all stakeholders onto one platform to raise and resolve issues affecting export development.An example of a governance structure is the following:
In order to strengthen the capacity of our partners to implement their strategies, ITC provides training modules on a range of topics necessary for the effective implementation of the strategy. These modules are tailored to the country’s needs and delivered in the most accessible way for our partners, either in the field or through the internet.These modules include:
ITC can provide guidance and support to partner countries on thematic areas such as:
Specialized tool: Strategy Implementation Management Tool (SIMT) ITC’s Strategy Implementation Management Tool (SIMT) uses the strategies’ plan of action to allow real-time management of trade and investment development. SIMT is a modern, web-based application designed to effectively address the most critical challenges of strategy implementation. It builds on and complements other monitoring tools in the country, creating the conditions necessary for transparency, accountability and accuracy.SIMT allows Ministries, institutions, sector associations and development partners to:
SIMP allows users to create customisable reports, graphs and tables to identify which activities of the strategy are being implemented. It also enables the government and the NEC to identify which national institutions or associations have not yet implemented the activities they committed to in the Plans of Action. SIMT makes it easy for users to analyze the progress of the key technical assistance projects by donor or geographic location. It provides multiple levels of access for national focal points and key implementation partners. SIMT improves national ownership by making enabling the public to view success stories resulting from implementation.
Impact through implementation: Sri Lanka’s “Ceylon Spice” master brandSri Lanka’s economic diversification agenda received a vital boost with the launch of the National Export Strategy 2018-2022. This five-year roadmap and action plan has become a critical component in transforming the Sri Lankan economy into a private sector-led economy driven by exports and foreign direct investment. The sector of spices and concentrates is one of the priorities areas of the strategy.The “Ceylon Spice” master brand was launched by the Export Development Board. The national branding initiative will administrate cinnamon, pepper, clove, nutmeg, mace and cardamom. The new Ceylon Spice trademark will support growers, processors, and manufacturers of spices, by helping them clearly identify their products as Sri Lankan-made, and inform customers and consumers that all significant parts, produce, processing, and products are of genuine Sri Lankan origin. Ceylon Spices can now reach markets in Europe, US, Japan and in the Gulf through targeted awareness campaigns.
Enquiries should be directed to:
Chief, Trade Development Strategies Programme+41 (0)22 730-0588said[at]intracen.org
National Export Strategy - Myanmar
National Export Strategy - Sri Lanka