On 16 December 2020, the International Trade Centre (ITC) is hosting the final event of the first edition of its "E-commerce Story Pitch Contest", organized by its e-commerce initiative 'ITC ecomConnect'. The participants of the online event will choose the winner from among the inspiring young e-commerce entrepreneurs from Ghana, Kenya and Myanmar who were selected by a jury of e-commerce experts as the final three.
The winning e-commerce story will convince with 'practical ecommerce insights', 'actionable tips' and an 'innovative approach'. The aim of the contest is to inspire, share specific learnings and useful tips and tools to boost online sales. Chris Folayan, Founder and CEO of Mall for Africa and recipient of the 2019 30 BlackStar Award will kick off the final contest with a motivational message to his fellow e-commerce entrepreneurs. Each of the finalists will then pitch their story and answer a series of questions.
The winner will receive a prize package of digital marketing services worth $1,000 provided by Charicomm, a holistic marketing and communications agency. The services - such as paid ads, search engine optimization or analytics consulting - will be adapted to the needs of the entrepreneur. An assessment of the e-commerce needs of the business and one-on-one coaching sessions are part of the award.
The final contest - Wednesday, 16 October, 16:00-17:15 CET
16:00 - 16:05 | Opening remarks
16:05 - 16:15 | Motivational talk by Chris Folayan, Founder and CEO, Mall for Africa
16:15 - 16:55 | Pitches and Q&A
16:55 - 17:05 | Votes from the audience and results
17:05 - 17:15 | Awards, message from winner and closing remarks
Please, register for this event here.
Meet the e-commerce finalists
Founded in 2017 by Dorothy, a young engineer, MAYNiture brings high quality and affordable IKEA furniture for "a better lifestyle" in Myanmar. Until now, MYANiture has supplied furniture to more than 3,000 homes nationwide. The enterprise offers services such as personal shopping, home delivery and assembly onsite. Through her business, Dorothy aims to empower youth, especially young women, who, like herself, had to face professional barriers and overcome gender discrimination.
Booksie is a Pan-African book subscription service and book club for 3-12 year olds. Founded by Edem, a young Ghanaian entrepreneur, Booksie delivers online a careful curation of high quality books written by African authors and offers a literacy programme through its Book Club in Accra that helps children fall in love with books.
Shop Nanjala is a one-stop e-commerce solution for home design, customized gift items and eye-catching potted plants, all sourced and made in Kenya. Teresa is the creative mind behind Shop Nanjala who has joined hands with small-scale artisans across Kenya to produce and deliver high-quality handmade gifts for men and women.
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