The world of trade grows ever more competitive. Nonetheless, North and South, people keep turning to trade as a tool for development. Why? Because trade makes a difference to improving the lives of the poor, as we see from our projects. In rural Bolivia, for example, the growing Brazil nut industry is lifting thousands of workers and their families out of poverty, while helping to protect the Amazon rainforest. Halfway around the world, Ghana's new horticultural exports are raising poor farmers' incomes, with expected sales of €30 million in 2005. Initiatives such as these present powerful ways to help fulfil the Millennium Development Goals and Doha Development Agenda expectations.