With this collection of portraits, ITC brings a message of challenge, and of hope. The immense challenge is to bridge the gap between rich and poor. The hope is to build upon practices that work, in the area of trade development, and take action on a broader scale.In today's globalized world, new market opportunities abound. But competition is fiercer, so developing countries are asking ITC the same question they asked 40 years ago: "How can we export better?" In essence, these countries need both competitive exports and market access. Helping countries build their capacity to supply world markets is ITC's contribution to sustainable development, through trade.