Executive Forum Innovations in Export Strategy Consultation

Changing Perceptions: National Branding – Implications for Strategy

PAPERS

• Targeting the Brand: Global, Regional or Local? – by Mr. Benson Madisa, Mrs. Esther Kanaimba, Mr. Loago Raditedu, Botswana
   
• Branding Brazil IT: How to Build a Believable Global Brand Beyond Carnival – by Ms. Renata Sanches, Brazil
   
• The Relevance of Branding to Export Strategy – by Mr. Adargelio Garrido de la Grana, Cuba
   
• The Importance of Public-Private Organizations which Plan and Develop an Image and Country Brand – by Mr. Diego Mosquera, Ecuador
   
• Building a Reputation as a Credible Exporter – Is Branding Enough? – by Dr. Shyam S. Agrawal, India
   
• The Value of Branding in Export Strategy – India’s Experience – by Ms. R. S. Ratna and Mrs. Geetu Sidhu, India
   
• Brand India – The Moment of Truth – by Ms. Aparna Dutt Sharma, India
   
• Targeting the Brand: Global, Regional or Local? – by Mrs. Najah Al-Momen, Kuwait
   
• Development of a National Branding Strategy for Mauritius – by Mr. Lance Wickman, Mauritius
   
• The Scope of a Branding Strategy: National, Sectoral or Enterprise Level? Coherence or Divergence? What is the Starting Point? – by Mr. Renato Pleno, The Philippines
   
• Branding Initiatives During the Regulated and Deregulated Eras of the South African Fruit Export Industry over the last 70 Years – by Mr. Stuart Symington, South Africa
   
• The Branding Concept – by Mr. Asim Calis, Turkey
   
• Building Uganda’s National Brand – Uganda: Gifted by Nature – by Ms. Lydia Ochieng-Obbo, Uganda