THE EXECUTIVE FORUM’S CONSULTATIVE CYCLE 2005: INNOVATIONS IN EXPORT STRATEGY

BUILDING THE TOURISM MEGA-CLUSTER:
WHAT WORKS AND WHAT DOESN’T

The size of some of the presentations is too big to be downloadable, should you wish to receive a copy please send an email to wedf@intracen.org

1. Background and Country papers:
   • Export Value Addition through Integration of the Tourism, Entertainment and Productive Sectors, by Mr. Luther Gordon Miller (Montreux 2004)
   • Sustainable Tourism Development: Issues and Responses, a background presentation by Mr. Ken Robinson (Trinidad and Tobago 2004)
   • Integrating Tourism into the Productive Sector: The Gambia, by Mr. Adama Bah (Montreux 2004)
   • Export Value Addition through Integration of the Tourism, Entertainment and Productive Sectors, by the Jamaican Strategy Team (Montreux 2004)
   • Strategic Approach to Tourism as an Export and Development Opportunity in Small States: The Swazi Experience, by the Swaziland Strategy Team (Trinidad and Tobago 2004)
   • Introductory Discussion Paper, by Ms. Jennifer Edwards
   • Strategic Vision for Tourism: Belize, by Belizean strategy team
   • The Future Challenge for Tourism: Cambodia, by Mr. Roland Eng
   • National Tourism Development Strategy: Grenada, by Mr. Francis A. Robertson
   • Malawi Tourism Development Strategy, by Mr. Sosten Yobe Lingwalanya
   • Maximising Benefits from Tourism: The Gambia Experience, Mr. Amadou Ceesay
   • Uruguay’ Tourism Development Strategy, by Mr. Roberto Bennet
   • Tourism Clustering: The Zambian Experience, by The Ministry of Tourism, Environment and Natural Resources
      
2. 6 June: Background Session
   • Presentation: The Concept of Clustering and its Relevance for the Tourism Sector, by Mr. Brian Barclay
   • Presentation: Leakages and Linkages, by Prof. Jennifer Edwards
      
3. Theme 1: The Fundamental Question: Tourism -An Exclusive or Inclusive Sector.
   Session 1: "Tourism in Export Strategy"
    
   • Summary of the Jamaican Tourism Master Plan for Sustainable Development
      
4. Theme 1: The Fundamental Question: Tourism - An Exclusive or Inclusive Sector.
   Session 2: Confirming the Linkages: A Realistic Assessment
   • Building linkages: The Jamaica Case, by JAMPRO
   • Presentation: Building Internal Linkages: The Jamaican Experience, by Mrs. Beverley Morgan
   • Presentation: Building External Linkages: The Jamaican Experience, by Ms. Carolyn Hayle
5. 7 June : Theme 2: Tourism and Value Retention
   Session 1:Keeping Tourism Dollars in the Country

• Presentation: A Supplier’s Perspective, by Mr. Dudley Stokes

6. Theme 3: Tourism and the Value Addition Consideration
   Session 1: Creating Value Addition Linkages: A Practical Approach
   • Case Study: Jamaica Cluster Competitiveness Project: Unique Jamaica - "Taste it" and "Where the Hits are Made"
   • Presentation: Tourism and the Educational Linkage, by Ms. Karen Gayle
   • Presentation: Tourism and the Health Service Linkage, by Dr. Courtney Watson
7. Theme 3: Tourism and the Value Addition Consideration
   Session 2: Creating Value Addition Linkages: A Practical Approach

• Presentation: Tapping Export Capacity in the Informal Entertainment Sector, by Ms. Maxine Stowe

8. 8 June : Theme 4: Tourism and the Value Creation Consideration
   Session 1: Creating Synergies within the Mega-Cluster
   • Presentation: Creating Synergies –Portland Parish Development Plan, by Robert Stevens
   • Presentation: Creating Synergies – The case of Portland / EAST project, by Mr. Hugh Cresser

    

9. Theme 2: Tourism and the Value Retention Consideration
   Session 2: Community-based Tourism. A Mega-Cluster in Miniature

• Presentation: Creating Income for the Poor through Tourism, by Mr. Fabrice Leclercq
• Community based and Environmentally Sustainable Tourism, by JAMPRO

10. 9 June: Theme 5: Development, Management and Promotion of the Tourism Mega-Cluster
    Session 1: Stakeholder Value Management within a Cluster – Is it Essential?

• Presentation: A Clusters Builders’ Perspective, by Ms. Virginia Burke
• Presentation: Roles of the Public and Private Sectors, by Ms. Mary-Helen Reese

11. Theme 5: Development, Management and Promotion of the Tourism Mega-Cluster
    Session 2: Branding: National and Regional Considerations

• Presentation: Branding: National and Regional Considerations in Value-Creation, Value-Addition, and Value-Retention, by Prof. Jennifer Edwards
• Presentation: Branding: The Intellectual Property Component, by Ms. Helen Lom

12. Theme 6: Building a Tourism Mega-Cluster: Strategic Essentials
    Session 1: The Way Forward. Integrating Tourism and the Tourism Mega-Cluster into National Export Strategy

• Presentation: Innovations in Export Strategy, by Mr. Brian Barclay