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Executive Forum 2002
25-28 September
Montreux, Switzerland

Managing Competitive Advantage:
The Values of National Strategy

Summary Programme

Wednesday, 25 September

 

14:30 – 15:15 Informal Session
"Secrets of Strategy” Template
  • Session Manager:  Mr. Brian Barclay, ITC
15:30 – 16:00

Rules of the Executive Forum

  • Session Manager:  Mr. Brian Barclay, ITC
  • Presenter: Mr. Jean-Claude Piers de Raveschoot, ITC
16:00 – 17:30 Opening Session
Welcoming Remarks:
  • Mr. J. Denis Bélisle, Executive Director, ITC
  • H.E. Mr. Pierre-Louis Girard, Ambassador, 
    Permanent Representative of Switzerland to WTO
  • Dr. Supachai Panitchpakdi, Director General, WTO
  • Mr. Carlos Fortin, Deputy Secretary-General, UNCTAD
17:30 Reception/Dinner (with the participation of Geneva-based Ambassadors)


Thursday, 26 September

09:00 – 12:00 Session 1: Creating Value: Moving from Comparative to Competitive Advantage
  • Session Manager:   Mr. Friedrich von Kirchbach, ITC
  • Session Moderator: Mr. Joseph Smadja, Deputy Executive Director, ITC
  • Presenters:
  • Mr. Friedrich von Kirchbach, ITC
  • Mr. Peter Cornelius, World Economic Forum
  • Mr. Ganesh Wignaraja, Maxwell Stamp PLC
13:30 – 15:30 Session 2: Capturing Value:  A Value Chain Approach to National Export Strategy Development
  • Session Manager: Mr. Ian Sayers, ITC
  • Session Moderator: Mr. Hendrik Roelofsen, ITC
  • Presenters:
  • Mr. Ian Sayers, ITC
  • Mr. John Humphrey, Institute of Development Studies,      University of Sussex
16:00 – 18:00 Session 3: Adding Value: Building Value-Addition Alliances - What Works?
  • Session Manager: Mr. Brian Barclay
  • Session Moderator: Mr. Peter Walters, ITC
  • Presenters:
  • Mr. Edward Seidler, FAO
  • Ms.Vicky Schreiber, POEMA-DaimlerChrysler, Brazil
  • Mr. Michael Morris, School of Development Studies, University of Natal, South Africa
  • Mr. Peter Ryan, Fédération Mondiale des Zones Franches
  • Ms. Doreen Conrad, ITC


Friday, 27 September

09:00 – 12:00 Session 4: Projecting Value: Is there a Case for National Branding?
  • Session Manager: Mr. Morten Scholer, ITC
  • Session Moderator: Mr. Gian Piero Roz, ITC
  • Panel Chair:  Mr. David Syz, Secretary of State, State Secretariat for Economic Affairs, Switzerland
  • Panelists:
  • Mr. Michel Feria, Switzerland Tourism
  • Mr. Johannes Frey, Head of Corporate Affairs, Novartis
  • Presenter:   Mr. Wally Olins, Chairman, Saffron Brand Consultants
14:00 – 17:00 Session 5: Confirming Value:  Export Strategy Performance Measurement
  • Session Manager: Mr. Philip Williams, ITC
  • Session Moderator: Mr. R. Badrinath, ITC
  • Presenters:
  • Mr. Raymond Yip, Regional Manager (Western Europe), Hong Kong Trade Development Council
  • Mr. Seppo Laine, Senior Vice President, FINPRO
  • Mr. Stephen Sultana, Malta External Trade Corporation

 
Saturday, 28 September

09:00 – 11:00 Session 6:  Strategy, Networking and What’s Happening with “e”
  • Session Manager: Ms. Doreen Conrad, ITC
  • Panel Chair: Mr. R. Badrinath, ITC
  • Panelists:
  • Mr. Thomas Aquino, UnderSecretary, Department of Trade and Industry, Philippines
  • Mr. Michael Hannah, Manager, Government Relations and Policy Board, Trade New Zealand
  • Mr. Nicolai Semine, ITC
  • Mr. Anton Said, Malta External Trade Corporation
  • Mr. John Humphrey, Institute of Development Studies, University of Sussex
11:00 – 12:00 Session 7:  Where Do We Go from Here?
  • Session Chair:  Mr. J. Denis Bélisle, Executive Director, ITC
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