International Trade Centre Export Impact for Good
 
 
World Export Development Forum (WEDF)



 


Regional Executive Forum - Nairobi, Kenya
26-28 November 2001

"Re-thinking Export Strategy"

Programme

Monday, 26 November 2001
Focus on National Export Strategy Design

Welcoming Session

9.00 - 9:45 hrs

  • Welcome and Introduction of National Teams

Introductory Session

9:45 - 10:15

  • Overview of the Programme and Approach

Coffee and Networking

Why Rethink National Export Strategy?

10:45 - 11:15

  • Strategy and Performance

Establishing Points of Departure

11:15 - 12:00

  • Assessing County Performance and Competitiveness
  • Discussion

12:00 - 12:45

  • The Strategy Management Process and the Public-Private Sector Partnership
  • A National Team's Response
  • Discussion

Lunch and Networking

Design and Content of National Export Strategy

14:30 - 16:00

  • Getting Content Right
  • A National Team's Response
  • Discussion

Coffee Break and Networking

Breakout Consultations

16:30 - 17:15

  • Best Practice:
  • Client identification
  • Servicing client needs and demand
  • Ensuring a total competitiveness response
  • Best Practice:
  • Balancing commercial and development objectives
  • Promoting new export capacities (Moving on-shore)
  • Short-cutting the internationalization process
  • Best Practice:
  • Lowering the cost of doing business
  • Generating synergies
  • Developing long term relationships
  • Promoting foreign direct investment

The National Approach

17:15 - 18:00

Best Practice Conclusions

Tuesday, 27 November 2001
Focus on National Strategy Implementation

9:00 – 9:30 Opening Ceremony for Nairobi Trade Week

Defining the Network

10.00 – 11.00

  • The Trade Support Network: What is it?
  • A National Team's Response
  • Discussion

The Network's Fundamental Challenge

11:00 - 11:45

  • Addressing Conflicting Objectives
  • A National Team's Response
  • Discussion

Focus and Priorities

11:45 - 12:45

  • Client segmentation and institutional specialization within the network
  • A National Team's Response
  • Discussion

Lunch and Networking

 14:30 - 15:15

  • The Supply Chain Management Link
  • Discussion

15:15 –16:00

  • The Information Link
  • The National Team Response
  • Discussion

Coffee and Networking

Breakout Consultations

16:30 - 17:15

  • Best Practice:
    Who should pay for what?
  • Best Practice
    Performance measurement
  • Best Practice
    Competency development

Keys to a "Working" Trade Support Network

17:15 - 18:00

  • Best Practice Conclusions

Wednesday, 28 November 2001
Focus on Export Development in the Networked Economy


The State of the e-MarketPlace

9.00 – 10.30 hrs

  • A Realistic Assessment of Opportunities and Response
  • The National Team Response
  • Discussion

Coffee and Networking

The Challenge of Acquiring e-Competency

11:00 – 12:15

  • Delivering e-trade support to SMEs
  • The National Team's Response
  • Discussion

A Technical Cooperation Response

12:15 – 12:45

  • An Overview of the ITC E-Trade Bridge Programme
  • Discussion

Lunch and National Team Deliberations

National Team Presentations

15:30 - 17:45

  • National Best Practice Export Strategy Design and Management

Where Do We Go From Here?

17:45 - 18:00

  • Roundup and Close