| Q:
You are a private businessman in Nigeria. What is it
like to attempt to sell products and services over the
Internet in Nigeria?
Boyede:
Thank you. I'm glad you've used the word
"attempt". It is virtually impossible to talk
about selling or buying anything on the Internet in my
country. E-commerce is virtually non-existent. The few
businesses that have an idea what e-commerce is all
about have their hands full trying to cope with one
infrastructural deficiency or the other. Telephones are
for the rich. In a country of one hundred and ten
million inhabitants, there are only seven hundred and
fifty thousand telephone lines. It could take hours on
end trying to reach one city from the other within the
country and several more trying to talk to the outside
world.
While other countries are
already using Internet-ready mobile telephones, Nigeria
is yet to commence the GSM. Electricity supply is
epileptic; the roads are in deplorable conditions making
it virtually impossible for exporters to transport their
goods to the ports in time to meet shipping schedules
and importers' requirements. In the face of all these,
it just suffices to say that attempting to sell products
on the Internet here is like making a camel to pass
through the eye of the needle.
Q: In your
view, what must Nigeria do to encourage more SMEs to
participate in this electronic economy?
Boyede:
First, the country must recognize that the future of her
economy lies in the immediate development of the non-oil
export sector. She must come to terms with the
exhaustibility and perishability of oil as a natural
resource and take deliberate and conscious steps to
diversify the economic base away from oil. It is only
such a conscious approach that could lead to the
evolution of an export culture, which would, in turn,
adopt e-commerce as one of the tools of efficient export
development. More direct strategies to encourage the
SMEs would include educating them on the vast potentials
inherent in electronic commerce, establishing and
equipping Internet cafes that would bring the facility
closer to them, repairing and/or up-grading existing
infrastructure to simplify the manufacturing process,
etc.
Q: What is
the greatest constraint facing SMEs in Nigeria and in
developing countries as they attempt to market their
products and services over the Internet?
IBoyede:
nadequacy of basic infrastructure and e-commerce
education.
Q: What kind
of model program or service should be developed to help
SMEs in Nigeria build their competency in electronic
commerce?
Boyede: A
complete program package that would first seek to
educate the population at the three levels: Government,
the business enterprises, and the populace, on the
desirability and profit of e-commerce. It would then
encourage the participation of the small and
medium-sized enterprises by providing personal computers
to select product categories or trade associations,
enabling the presence and effect to be enjoyed by a
sizable number of companies. As a pilot scheme, free
Internet access could be provided through the setting up
of a few Internet cafes, funded initially by Government
or the donor/co-operating international agency. The
success of this pilot program would certainly encourage
others to join the new wave.
Q: What
advice would you give a young person in Nigeria
determined to go into the exporting business n Nigeria?
Boyede:
Exporting is serious business. It is a business of trust
and confidence. The most important ingredient is perhaps
your personal integrity. This can be complemented by
your competence, determination and dedication. There is
no other short cut. As a young potential exporter, you
must also be prepared to learn, and learn and learn, as
there is no room to explain failure away under the guise
of being a first timer. You've got to get it right first
time and keep doing it right. The country's image is
already dented by the activities of fraudsters. You can
only make your mark by demonstrating that you are
different from the rest. In this way also, you'd be
helping to rebuild the country's battered image.
Q: Anything
else you'd like to add?
Boyede:
Certainly! I would like to appeal to the already
developed and e-competent nations and institutions to
remember that the world is now a global village. They
should therefore not spare any efforts in helping to
train and develop their "less- privileged"
brothers. Education and public awareness campaigns
sponsored by these institutions, provision of computers,
even those already "out-dated" and discarded
in the developed countries, direct sponsorship and
establishment of a few Internet cafes, etc. are bound to
do the magic. |