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The Global Business Template
Q: The demand is
for a seamless Web experience in B2B along the whole
transaction chain. Can developing countries really get
onboard this process? What can governments do?
Levitin: The
projections are that by 2006 US$1.8 trillion will be
saved in B2B by the use of e-commerce. It is simply a
more efficient model for doing business. But we don't
really have it yet. Governments need to tackle the
issues of authenticity, privacy and seamless
international transactions. Companies need a Global
Business Template.
Q: In this Global
Business Template, what are the openings available for a
developing country?
Levitin: We are
moving from a networked society, which we have in many
places, to a global electronic marketplace. This
transition will be driven by technology, and our
societies will need to adapt our institutions to this
speed.
Q: But we have
been hearing in our brainstorming of the difficulties
that developing countries have in being able to adopt
this Global Business Template.
Levitin: The
problem is one of knowledge, of understanding, and only
then lack of finance and public-private partnership,
whatever that partnership should be. That's why I am in
the 'education' business. The first thing we have to do
is convince governments -- persuade them, train them,
scare them perhaps -- that it is in their interest to do
something to catch up with this world.
Q: India took 15
years of concerted effort to get where it is today -- at
the forefront of the digital economy and able to
participate in strategic alliances with major companies
in the West. But do other developing countries have this
luxury of three 'electronic generations' to catch up?
Levitin: I think
the answer is similar to that faced by individuals in
their private lives. You need to sit down and examine
what you are good at -- what your core competences are,
where you can leverage your skills. In business or in
governments, you start with leadership and vision, then
move into your core competences. Then you take up
governance issues: who is in charge of the process? In
fourth position, you then look at technology. Afterwards
you get back to basics and concentrate on your
e-commerce strategy, Website and online strategies. But
only once you have answered the other questions.
Q: Is that as true
for African countries as well as the new Asian 'Tigers'?
Levitin: I truly
believe that anyone can participate in the new digital
economy -- so long as they understand that the most
important skill and the most important environment is
one that promotes creativity, entrepreneurship,
imagination, and training and education for awareness of
where the world is going. It is not about technology
tools. It is not about products. And it is not about
service.
Q: But one of the
major problems facing the poorest countries is lack of
capital...
Levitin: I don't
really see that lack of capital should prevent this
development from taking place. ICQ out of Israel started
with US$5,000 and sold three years later for US$400
million. That's a good export. But you have to have an
environment that creates that kind of creativity. The US
is not a homogenous country from this point of view. The
environment exists in New York City and California -- an
optimism about starting businesses and not being put off
by failure, for example.
Q: One major
difference in approaches is between national strategies
and regional clustering policies. Another is in
education: should we start with the secondary schools or
the strategy makers? What is your advice to the strategy
maker who has to advise on policy?
Levitin: You have
to start with yourself, and you have to progress. The
second step, and not everyone agrees with me, is to look
at what is going to happen tomorrow, not concern
yourself with what is happening today. Unless you have
US$200 billion to spend, you are not going to be Yahoo.
We are not going to have another American Online. But
you can do exactly what Yahoo did, i.e. look at what is
coming in new tools and technologies.
Q: Even in
developing countries?
Levitin: Anywhere.
But the speed of technology development is increasing.
The next big thing could come as easily out of Ireland
as San Diego or Silicon Valley. If you concentrate on
what is happening now, you will find they are already on
the next planet by the time you have caught up.
Q: But a number of
participants say that developing countries should
concentrate on using what technology they have and apply
different models to increase digital participation, for
example through sharing electronic resources.
Levitin: As I
said, not everyone agrees with me.
Q: But how can
developing countries carry out this strategic planning?
Levitin: It is not rocket
science. Everybody does it. I plan for my family.
Companies plan. Governments plan. We all know how to do
it.
Q: So what is
coming next?
Levitin: Some people
think, and I agree, that it will be the connection of
the cyberworld to the analytical world, through sensor
technology, nano technologies and molecular
technologies.
Q: Is there a
Forum where strategy maker in a developing country can
participate to get up to speed on what is happening?
Levitin: This is
in fact the first Forum of its kind that I have been to.
So far, the similar activities have been driven by
for-profit activities. Their agenda is not the same as
an non-profit organization and may not be concerned with
society at large. But these issues also need to be
discussed by people with social and political agendas. |