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Personal contact is often needed
"I get the impression that the main
problem by very far is not to have a web
site where you can put your products or your services. The
main issue is, once the web
site is done, which is zero point one percent of the
problem, which can be solved very fast, at very low cost, in any
country, even if the
infrastructure is very poor, the real issue is how do
you get new customers.
Actually, the Internet is
very handy to deal with existing customers more effectively
but difficult to use to
acquire new customers. Many many companies have
web sites. They may get visits but they don't many new clients.
I don't think there's one
single reason for this situation. Probably the most
obvious answer to this problem is to combine an offline presence
with an online
one. Personal contact is often very useful to get to the first
part of the deal."
-- Philippe D. Monnier, Managing Director,
Eureka Cybertrading SA, Geneva
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