Discussion brief for the Export Strategy-Maker
Export Development in the Digital Economy
Tunisia and the development of exports in the age of
digital economy
(Not edited by ITC)
by Ridha BEN SLAMA
Manager
CEPEX - Tunisia
The current Tunisian response to the challenges and opportunities
of the digital economy, the results to date and the constraints being
encountered are explained in this document.
A clearly marked will is pointed in the field of new communication
and information technologies through:
- A national commission on electronic commerce
created since
the end of 1997. Its work allowed the implementation of the
following actions :
- A report on electronic commerce in Tunisia
and the
ways and means of developing it;
- A code project on the exchanges and electronic commerce
(Law N° 2000-83 of the 09/08/2000 JORT of the 11/08/2000);
- Proof and digital signature
(Law N°2000-57 of June 13
2000, modifying and supplementing certain articles code of
obligations and contracts);
- Six pilot projects on electronic trade
www.ecom.tn
- SOCOPA
articles of the Tunisian craft industry.
- Post Stamps
- Reservation of tourist tours in the Tunisian Sahara
- Reservation in a chain of hotels
in the area of Cap Bon
- Data-processing Equipment sale and software
on the
Tunisian market
- E-Gallery of the CEPEX
: The Center opened a space for
Tunisian companies to encourage them to carry out commercial
shops. The Shopping mall comprises 11 companies shops and is
lodged since May 21, 1999. It is a launching platform since the
shops which are there will leave the gallery at the end of the
initiation and development period during which the company
prepares itself on the logistic level to manage in an autonomous
way the transactions. Afterwards, new companies will be integrated
in the gallery.
Results of the experiment: The six pilot projects have been
operational since May 1999. The transactional process functions
perfectly for B to B and B to C and generated orders that were
satisfied within the deadlines.
- E-dinar
www.e-dinar.poste.tn
: The Tunisian Post office places at the disposal of the public a
new means of payment, the electronic dinar to carry out
transactions on Internet starting from Tunisian commercial sites
of goods and services on line. It is about electronic money easily
usable, highly secured, facilitating microcomputer-payments on
Internet.
- Awareness action
(seminars, week of the Internet, Caravans
of the Internet) As a leader of the group "awareness and
facilitation" resulting from the National Commission of
Electronic commerce, CEPEX supervised and
contributed to the organization of seminars and workshops of
sensitizing on a regional and national scale since November 1997.
The program aims at developing the Internet culture in Tunisian
SMEs and SMIs and at focusing in particular on electronic commerce.
The objective is to encourage companies to the use of communication
and information technologies and to act on the decision-making centers
that are in charge of boosting concrete actions in the field. The
Implementation of this program was organized in collaboration with
ATI, Chambers of Commerce and Industry, Young Economic Chambers,
Technical Centers, Federations and certain associations. A formula
called: "Caravan of the Internet" was adopted and touched
all the regions. The guidelines of this program are:
To demystify: To show that electronic communication is
simply a media, a marketing tool.
The cultural component: If the infrastructure of the
telecommunications networks constitutes an undeniable vector in the
development of communication and information technologies, the
cultural component also plays a determining role.
A progressive approach: a progressive familiarization
passing by the use of electronic mail and the search for information
on the Web. It is only at the second stage that the company could
insert the Internet in its marketing strategy, which implies an
internal reorganization.
To mobilize the administration: In addition to a pedagogy
directed towards the Tunisian companies, it is necessary to train and
mobilize the administrations. The public sector in Tunisia has a
significant role to achieve in the promotion of electronic commerce.
The national program of awareness covering all the regions was
destined to executive senior officers from Tunisian exporting SMEs/SMIs.
- CEPEX publishes every month since the end 1997 a free news
bulletin on communication and information technologies "Tasdir
Net News" informing Tunisian operators on the benefits
they can draw from the Internet use.
- An ad hoc ministerial commitee
(decree n°99-2807 of the
21/12/1999) charged to monitor work undertaken to develop the use of
the NCIT in Tunisia
- Incentives
The Center mobilizes human and financial means to encourage
companies to familiarize and adopt the NCIT and in particular
electronic commerce
- The 56 companies benefit from Export Promotion Fund -Foprodex
for the realization of their Web site. The company can profit
from 30% in the form of gift and 50% of loan over 2 years of the
total cost of the site. It spends only 20% in the immediate
future.
- CEPEX has launched for the second consecutive year in
collaboration with the Tunisian Agency of Internet a contest to
reward the best Web sites and commercial sites for the year.
This initiative called Osc@rWeb is announced in the media and on
a site www.oscarweb2000.tn.
Tunis trade net sole bundle (Decree
97-2470 of the 22/12/97)
TTN is a limited company whose role is to facilitate the exchanges
with outside by simplification of the procedures and of the exchanges
of information, which are associated for them. TTN has for principal
mission of managing the host center of the Sole Bundle and :
- to set up a network of electronic data interchange
(dematerialization of the documents) at the benefit of the
speakers in the procedures related to foreign trade
- standardization the documents (standards CEE/UN) ·
- to dematerialize the documents of the Single Bundle ·
- to institute a virtual single counter to offer more facilities
to importers and exporters in their commercial transactions.
- A web site
www.cepex.nat.tn
The site is on line since June 1998. It recorded a monthly average
of the total number of effective access 47.000, the monthly average of
printing is 15.000. It is a free site of information which contains in
particular a data base " Tasdir Net Data base " on the
exporting Tunisian companies of which the number passed from 147
companies in June 1998 to 260 currently.
- An infrastructure
- Number of subscribers (lines Tel..) 1 million in 2000 - 2
million in 2004
- Number of subscribers with the GSM 45.239 (at the end of
04/2000)
- 300.000 at the end of 2000
- Telephone density of 7 lines for 100 inhabitants with a rate of
digitalization of 5%, the density will be carried to 14 lines for
100 inhabitants in year 2001 and the rate of digitalization will
reach 100%
- Internet Subscribers 30.000
- Web sites 250
- Publinet 133 will reach 150 at the end of 2000
- Internet users 200.000
- Internet access providers
- an international connection Internet of 11 Mbs/s and a reliable
national backbone with 7 regional presence points ;
- a connection to the Internet networks, GSM, videotext and
Audiotex according to international standards' X 500;
- connections by satellite with Intelsat, Arabsat, Immarsat and
Eutelsat;
- a connection by underwater optical fiber cables in the American
continent, South East Asia, the Middle-East and Europe;
- A strategic study
A study is launched on "the sectoral strategies for industries
of products and services in information technology ". It is
located within the framework of the program fixed for the development
of the immaterial economy and aims at clarifying the strategic options
of public authorities.
- Obstacles
The raising major difficulties are the following:
- delay shown by small and medium-sized enterprises (SMEs), which
did not yet fully integrate the telematics applications in their
production process, of management and marketing. This situation,
which prevails very largely in the developing countries, prevents
in fact the creation of networks of commercial and professional
information; mistrust towards new technologies, insofar as those
have not easily controllable impact;
- the protocol SET remains still expensive: the bank must invest
to 1,5 Dinar M to acquire this software;
- the corporate culture;
- the training of trainers;
- the software at accessible prices
- RECOMMENDATIONS
The disparities as regards economic development, like in the
allowance of public and private resources intended for the
installation of infrastructures necessary to prepare the future
information society in the Developing Countries, represent a great
handicap.
It is advisable to recommend more specific and effective actions
aiming at establishing an active co-operation in the field of the NICT
and which would not lead only to general draft agreements.
- Attribute to training in NICT a real priority in view of
facilitating the integration of developing country users in the
international competition and to undertake co-operation action
relating to human resources training and the creation of markets
likely to stimulate firms and thus to increase economic growth;
Promote territories interconnections by telematics networks on
national and global basis, that would make possible joint solution
problems;
Create co-operation networks linking enterprises from selected
countries, in order to exchange information on products, new
applications, marketing techniques and trade relations;
- Launch a trade promotion offices project network which can
develop a communication and information system based on an
internet server acting as an access gate to the whole information
available on developing countries network;
- Offer a financial support for the development of multi-media
industry, via co-operation projects joining together institutions
of north and developing countries in view of promoting the design
and dissemination of a large range of applications in fields such
as trade, public health, tele-training, self training, tourism,
transport , etc …
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Posted 20 September
2000 |