Discussion brief for the Export Strategy-Maker
Export Development in the Digital Economy
The Bangladesh Ready-Made Garment Sector
Gaining the Competitive Edge in the Digital Economy
by a team of independent researchers led by Mr.
Mobassar Husain, Dhaka, Bangladesh
(not edited by ITC)
e-mail: mobassar@mail.bangla.net
A. Importance of the sector
The ready-made garment sector (RMG) in Bangladesh accounts for 75%
of the country’s total export earnings, which in 1997-98 stood at
US$ 5.2 billion, and 5% of GDP.


The sector currently comprises some 3,000 enterprises, employing
1.5 people (50% of total industrial employment), 90% of whom are
women. The sector is estimated to generate indirectly employment for a
further 10 million people.

B. Backward linkages
Backward linkages are weak. The local textile industry supplies
only 18% of the RMG sector’s fabric requirements for export. The
sector is similarly dependent on imports for accessories.
The sector’s "value-added" is consequently
significantly less than export performance would suggest.
The development of stronger backward linkages is largely finance
and confidence dependent. Bangladesh is particularly weak in the
former area.
C. Market position
Bangladesh is positioned at the low price, high volume end of the
international market (i.e. at the "commodity" end). A number
of the larger exporters have, nevertheless, successfully developed
higher value business.
D. Sector strengths
Bangladesh’s RMG sector possesses two distinct competitive
advantages which have accounted for the sector’s overall export
success. Specifically:
unlimited (i.e. quota-free) access into the European
Community (EC) market and preferential tariff treatment in both
the EC and American markets; and
- comparatively low-cost, highly trainable labour.
Comparative Manufacturing Cost of Yarn
(US $ Per kg of yarn)
|
Cost item |
Bangladesh
(Private sector) |
India |
Pakistan |
Japan |
Korea |
Thailand |
|
Waste
Labor
Power
Interest
Total
Index |
0.17
(11)
0.54
(36)
0.15
(10)
0.31
(21)
1.48
(100)
100 |
0.27
(15)
0.02
(01)
0.28
(07)
0.56
(31)
1.78
(100)
120 |
0.33
(21)
0.20
(12)
0.28
(07)
0.45
(28)
1.60
(100)
108 |
0.32
(14)
0.45
(19)
0.05
(07)
0.24
(10)
2.38
(100)
161 |
0.33
(18)
0.08
(05)
0.17
(08)
0.42
(24)
1.73
(100)
117 |
0.33
(19)
0.05
(03)
0.19
(10)
0.50
(28)
2.74
(100)
118 |
Other competitive enhancing factors include:
low rate of duty (2.5%) on imported capital machinery;
reputation for reliabiity;
geographically concentration of production units; and
strong government support programmes
E. Public Sector Support
A variety of special incentives are available to the RMG sector.
These incentives, which are monitored by a "Special Monitoring
Cell" within the Bangladesh Bank, include:
a fixed concessional rate of interest on export credit
up to 90% of the value of a confirmed, irrevocable letter of
credit;
pre-shipment and ost-shipment guarantee schemes;
provision for back-to-back letters of credit (p to 75%
of the foreign buyer’s letter of credit to enable the supplier
to import his production requirements;
duty drawback;
the "substitute beneft scheme" which
provides payment equivalent to 25% of the FOB value to
"deemed exporters" using locally manufactured fabrics or
to local textile mills supplying the export sector; and
income tax, insurance remium and freight rebates.
F. Challenges to Competitiveness
The phasing out of the Multi Fibre Arrangement and the elimination
of national quotas by 2005 will create an open international
marketplace. Bangladesh’s current (artificial) competitive advantage
will disappear.
Other challenges include
the recent United States moves to reduce tariffs
levied on garments from such competing countries such as Vietnam
and Cambodia and to approve quota and duty free import of RMGs
from 48 countries of Sub-Saharan Africa, Central America and the
Caribbean;
the undermining of foreign investor confidence due to
the move to establish trade unions in Bangladesh’s Export
Processing Zones;
the inability of the sector to increase efficiency and
competitiveness by acquiring "e-competency".
G. e-Competency within the Sector
The use of information technology and its associated tools within
Bangladesh’s RMG sector is growing, but from a very low base.
e-Mail is extensively used as a communication tool;
several of the larger RMG exporters have introduced
computer-based systems for book-keeping and accounting, inventory
control, payroll, production accounting and costing/pricing;
a sizeable number of RMG enterprises have developed
web-sites for marketing and promotional purposes
a few RMG enterprises have installed computer design
and manufacturing (CAD/CAM) systems;
there is wide use of computer-controlled embroidery
machines; and
several exporters are planning to install a
"digital camera system" to enable foreign buyers to
monitor the status of orders.
|
Survey of e-Competency within RMG Enterprises
in Bangladesh
A local team of researchers in Dhaka surveyed
seven major export-oriented RMG enterprises to determine the
extent of application of information and communication
technology tools, the impact of their usage, the benefits gained
and the problems encountered. The checklist used in this survey
is attached as Annex A.
All enterprises surveyed have acquired a
basic level of e-competency and are using specially designed
software programmes in their internal operations. Three are
using order-processing software. Three have web-sites. The other
four intend to set up a site for promotional purposes. One is
planning to introduce an enterprise resource planning (ERP)
system. Two have electronic fund transfer and electronic banking
capacity, while the others have yet to be convinced of their
benefits. Only one has an electronic document transfer system
None of the seven surveyed companies is fully
e-enabled and not one intends to become so in the immediate
future. None are engaged in e-commerce, in the strictest
definition of the term, either as suppliers or managers of their
own supply chain and none appear to believe that the seamless
e-transaction will become a reality (and a competitive
necessity) in the medium term. |
H. Buyer demand for e-competency
Foreign buyers expect Bangladeshi RMG exporters to acquire a
minimum level of e-competency. E-mail capacity, and its effective use,
have become a standard requirement. e-Initiatives such as the
"digital camera system" are seen as useful supports to
competitiveness. Buyers are not, however, expecting the sector, as a
whole, to increase their capacity to engage in e-commerce.
For the timebeing at least, full e-competency and capacity to
participate in a "seemless" electronic transaction (from e-
contracting to e-payment) are not, considered by foreign buyers as
pre-requisites for remaining internationally competitive.
I. Promotion of e-competency: The Bangladesh Garment Manufacturers
and Exporters Association
In addition to the above enterprise-specific initiatives, the
Bangladesh Garment Manufacturers and Exporters Association (BGMEA) has
developed its own web-site (www.bgmea.com)
which contains a sector profile, member database, quota information
and status and export market data and export figures. BGMEA plans to
convert this site into an interactive one to facilitate
exporter-importer contact. BGMEA is also initiating the development of
web-sites for all its members.
While buyers are not expecting their Bangladeshi suppliers to
acquire CAD/CAM capacities, BGMEA’s Fashion Institute of Technology
and the Bangladesh Institute of Design are providing training in
computer-supported design, as this capability is seen as a future
determinant of competitiveness.)
J. e-Facilitation
The ELVIS Programme has been introduced at the Export Promotion
Bureau by the United States Government to maintain a quota management
service and to facilitate exports of RMG to the American market. Under
the ELVIS Programme, an exporter provides EPB the address,quantity,
category, per unit value, etc. of all shipments.
Before the introduction of ELVIS it took 173 hours to complete
export procedures and to obtain customs clearance. Now it takes only 6
hours.
K. Recommendations
(a) General
- Maximize application of IT in the overall activities of RMG
sector.
These activities can be grouped into several
sub-sectors, specifically:
- Technological up-gradation in production:
Application of
CAD, CAM and installation of a digital cameral capacity on the
production floor.
- Marketing up-gradation:
Use of appropriate web-sites by
individual RMG
- Up-gradation of local customs authority:
- Application of information technology and removal of
unexpected custom barriers from the documentation process
through introducing wide and local area networking and other
information technology based tools.
- Computerization of the entire documentation procedure through
Internet, eliminating the need togo to the port and customs
authority
- Development of existing human resources:
Enhancing
productivity and efficiency through application of information
technology.
- Introduction of supportive banking and financial services:
The sector generated a large volume of banking transactions over the
years. For reducing transaction cost as well as to keep the banking
charges at a minimum level, effective steps are indispensable, which
will encourage the entrepreneurs to take higher amount of risk.
Application of IT in the banking sector should be widely introduced
to facilitate the transaction of a larger amount of business as
required in this sector. Attractive and innovative financial
services should also be introduced that draw attention of the
foreign investors to set up joint venture units.
(b) IT Application
- Promote introduction of a relevant Management Information System
(MIS) within the enterprise.
- Using IT tools in monitoring operational activities in order to
increase productivity and control production time overrun.
© e-Commerce Capability
- Develop national e-commerce policy with regard to exports and
other related activities including banking.
- Minimizing the rate of e-mail for accelerating browsing through
the Internet.
- Support capacity of trade bodies (BGMEA, DCCI, MCCI, etc) to
assist in the introduction of web sites at the enterprise level.
- Establish a central database development of the prospective
clients employ, at sector level, an active e-mail based, client
contact programme.
- Reduce costs of web site development and hosting in the domain
server.
(d) Client Servicing
For proper client servicing, the following things
may be required besides electronic mail:
- Electronic banking and e- payment
- Server based client cargo handling service system
- Cargo clearance and time tracking device
(e) Supply Chain Management
- Video conferencing system could be an effective IT tool for
smooth and timely supply of raw materials and other accessories
and their management. Video conferencing system would also reduce
the need for frequent (and costly) visits by buyers.
- Development of an "electronic marketplace" will be
required to ensure smooth and speedy supply chain management..
Through interactive web page design and hosting, the parties
involved could communicate with full effectiveness.
(f) Entry in the High Price Segments
- With a continuous development of fashion design through the
application of computerized design software and other production
activities, the individual RMG producer can capture a high price
product segment in the international market. Design developed by
the local designers may be transferred instantly to the foreign
buyers through Internet applying appropriate design software and
tools. Also, an online facility and an interactive web site can be
developed to show various designs of products on a continuous
basis.
(g) Facilitatation
To facilitate export of RMG the following steps
should be taken:
- Second phase of the ELVIS programme should be implemented
immediately. Under the second phase, every RMG industry shall be
connected through the Wide Area Network (WAN) in order to speed up
the ELVIS programme. Once the factories have access to this
network and online facilities with ELVIS, paper work will be
reduced significantly.
- All related government offices in the process of export and
documentation should be integrated through computerization and
application of information technology that will facilitate the
issuance of different documents, including certificate of origin.
- The Customs authority and other related offices must be
computerized. These offices should be brought under a single roof
through wide area networking. The move is already on.
- Insurance companies, clearing and forwarding agents, courier
services, shipping agents, inspection and survey companies, banks
and financial institutions and other offices should be
computerized and linked through wide area network.
(h) Other Services
- Smart Manufacturing: To be successful in the global market,
the local RMG enterprises should be equipped with current
technology. Smart Manufacturing will be common phenomenon in 2005.
The government should take steps to build necessary technology and
infrastructure.
- Reducing domestic lead time:
In order to speed up
transportation and carriage of raw materials and finished goods, the
government should introduce an IT based integrated transport
management system involving BRTC, Bangladesh Railway and other
concerned agencies. Linking up the current and future traffic
monitoring systems, processing data on traffic patterns and
conditions, and delivering the information quickly to the concerned
agencies will help reduce domestic lead time and ultimately minimize
the overall lead time of export. Software technology may be
developed for road guidance through which large vehicle fleets will
be able to plan their routes and respond to unforeseen
circumstances.
Annex A
Checklist
On
Application of IT in the RMG Sector
|
SL. No. |
Particulars |
Fully applied |
Partly applied |
Not applied |
|
1. |
Application of computer hardware |
|
|
|
|
2. |
Application of computer software |
|
|
|
| |
Accounting system |
|
|
|
| |
Payroll system |
|
|
|
| |
Inventory control system |
|
|
|
| |
Production Accounting |
|
|
|
| |
Costing and Pricing system |
|
|
|
| |
Computer Aided Design (CAD) |
|
|
|
| |
Computer Aided Manufacturing (CAM) |
|
|
|
| |
Human Resources Management system |
|
|
|
| |
System Integration and Networking (LAN & WAN) |
|
|
|
| |
Billing and voucher system |
|
|
|
| |
Order Processing software |
|
|
|
| |
Quota Utilization Statement Preparation Manual |
|
|
|
|
3. |
E-mail application and use |
|
|
|
|
4. |
Web site developed and hosted |
|
|
|
|
5. |
Use of E-commerce |
|
|
|
|
6. |
Electronic document tracking system |
|
|
|
|
7 |
Electronic document delivery system |
|
|
|
|
8. |
Digital Camera system |
|
|
|
|
9. |
Video Conferencing system |
|
|
|
|
10. |
Tele Conferencing system |
|
|
|
|
11. |
Electronic Documents Transfer system |
|
|
|
|
12. |
Scope of Electronic Fund Transfer |
|
|
|
|
13. |
Scope of Electronic Payment (merchant listed ) |
|
|
|
|
14. |
Scope of Electronic Banking |
|
|
|
|
15. |
Mobile phone and Pager |
|
|
|
|
16. |
walkie-talkie |
|
|
|
|
17. |
Wireless Application Protocol (WAP) |
|
|
|
|
18. |
Networking with others in the global market |
|
|
|
|
19. |
Electronic Approval |
|
|
|
|
20. |
Others |
|
|
|
Top of page
Posted
23 October 2008
|