Most of the discussion on the third day took place in working
groups on potential best-practice checklists related to
e-commerce. However, there were a number of general comments
during the presentations.
Getting the price right
Bernard Ancel, Chief, Trade Information Service, Division of
Product and Market Development, ITC: "Many people using the
Internet expect to see a price advantage: a product needs to be
slightly or substantially cheaper. But there are many other
factors than price in determining whether people come to your site
or place an order. The results are therefore extremely
unpredictable."
E-business means new
relationships
Dorothy Riddle, CMC, Service-Growth Consultants, Vancouver,
Canada: "What e-business is all about is new relationships
based on transparency and integration. E-business is about
changing the relationship between customers, partners (suppliers)
and staff."
The tax base obsession
Daniel Mpolokoso, Managing Director, Zamnet Communications
Systems, Lusaka, Zambia: "Normally e-commerce leads to a
reduction of the taxation base. Governments today tend to put too
much emphasis on revenue rather than encouraging expansion of
trade. At the end of the day, e-commerce will in fact expand the
revenue base for them."
Set up a national forum
José Soriano, President, Red Cientifica Peruana/CEO, Internet
Peru and Infoductos y Telecomunicaciones del Peru: "We must
have regional connections. Otherwise we will make the same mistake
as with the telephone -- everything will have to pass through New
York or Europe. The second best-practice to be encouraged must be
a national forum where government, industry, e-companies,
universities, NGOs and all organizations of civil society meet
regularly to decide how they are going to build their Internet
society. It is a mistake that some governments make to regulate
technology rather than allowing new technology to be encouraged.
We also need to have an independent, autonomous supervisory
organization for telecoms. Is that enough? No. It must have enough
power to control telecom multinationals. Governments are also
mistaken when they try to tax the Internet. They already have all
the powers they need to raise revenues through existing taxation.
They don't need to impose another tax."