Western and Central Africa
Eastern and Southern Africa
Eastern Europe and Central Asia
Linking Central American Women Business Enterprises with the Global Gifts and Home Decoration Marketis funded by the European Union (EU) and implemented by the International Trade Centre (ITC) in collaboration with the Secretariat for Central American Economic Integration (SIECA) and national implementing partners. The beneficiary countries are Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama .
Overall objective: Strengthen Central America´s capacity to trade in goods and services with a view to taking advantage of the EU‑Central America Association Agreement (AA).Specific objective: Enhance the export competitiveness of Central American Women Business Enterprises (WBEs) producing craft products for the gifts and home decoration industry by enabling them to sell their products on‑line.Project duration: November 2017 – October 2021
Final Beneficiaries: Rural and urban households involved in the production of crafts.Direct beneficiaries: 200 WBEs selling/exporting craft products for the gifts and home decoration industry.
Areas of technical assistance:The five expected results of the project are:
WBEs have increased their export business management
skills for on‑line commercialization
WBEs’ products and services have exhibited enhanced
design, quality and compliance with market trends and customers’ demands
WBEs have developed high quality electronic product
listings and promotional material.
WBEs have established connections with business
partners through increased presence on the Web
WBEs have acquired the technical know‑how to fulfil electronic buyers’ orders.
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