Western and Central Africa
Eastern and Southern Africa
Eastern Europe and Central Asia
The purpose of the workshop on recovering tourism after a crisis was to discuss how a country can resurrect its tourism industry after a major shock, be it political instability or a natural disaster. After the tsunami in Thailand and the earthquake in Pakistan, and political instability in Egypt and Tunisia, it became clear that the economic well-being of some countries can become more vulnerable if their economies rely heavily on tourism. A crisis can seriously reduce foreign exchange reserves for a government, drive down the value of its currency, and also adversely touch the livelihoods of the most vulnerable, those who make a living in the tourism value chain.During the presentations and discussion, three key elements of crisis management were identified:
1. PlanningTourism being a trust and belief product, an emotional experience, it is important to react immediately as tourism is the first sector to be hit at a time of crisis. It is essential to develop a media response and integrate tourism into the emergency structure, making sure key actors have the necessary phone numbers and other information for emergency situations. Countries should also consider establishing a crisis fund, as Egypt has done after its recent crisis. Risk and crisis management will be able to convert tourism into sustainable tourism. 2. Immediate crisis managementThe critical elements are:
3. No crisis is ever the same. Know the unknown and prepare for the unknown.
Other points raised during the workshop discussions included: