OPENING DAY – 9 SEPTEMBER
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| 12:00 – 16:00 |
Registration - Fidel room |
OPENING CELEBRATIONS - Hosted by Mr. Bo Xilai, Party Chief of Chongqing, and Mr. Huang Qi Fan, Mayor of Chongqing Municipal Government    |
| 16:00 – 17:30 |
Welcome Remarks - Crystal ballroom |
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Introduced by Ms. Patricia Francis, Executive Director, International Trade Centre (ITC), Switzerland Mr. Yi Xiaozhun, Vice-Minister, Ministry of Commerce of the People’s Republic of China (MOFCOM) 
Mr. Wang Jinzhen, Vice-Chairman, China Council for the Promotion of International Trade (CCPIT)
Mr. Huang Qi Fan, Mayor, Chongqing Municipal Government, China
Dr. Supachai Panitchpakdi, Secretary-General, United Nations Conference on Trade and Development (UNCTAD), Switzerland
Mr. Pascal Lamy, Director-General, World Trade Organization (WTO), Switzerland
Mr. Balasubramanian Muthuraman, Vice-Chairman, Tata Steel, India
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| 17:30 - 17:45 |
Group photo - Bollinger room |
| 18:00 |
Opening Reception and Dinner - Bollinger foyer and Crystal ballroom |
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| DAY 1 – 10 SEPTEMBER: RESPONDING TO THE CRISIS |
| 8:30 – 8:45 |
Opening Remarks - Crystal ballroom |
‘EXPORT IMPACT FOR GOOD’
Ms. Patricia Francis, Executive Director, International Trade Centre (ITC), Switzerland
There is a growing recognition of the private sector role, which in partnering with public sector institutions, can promote social and economic benefits for countries through increased trade and export development. ITC presents its development agenda based on ‘Export Impact for Good’, introducing the shared objectives and outcomes for WEDF 2010.
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| 8:45 – 10:00 |
Keynote Speech - Crystal ballroom  |
| THE TRADE ARENA UNDER GLOBALIZATION Professor Pankaj Ghemawat, Global Strategist, Author of Redefining Global Strategy (Harvard Press), Spain
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| 10:00 - 10:15 |
Coffee break |
| 10:15 – 12:00 |
Opening Plenary - Crystal ballroom |
THE STATE OF WORLD TRADE
As the global economy rebalances, the new drivers of economic growth are expected to come from increasing consumption in emerging markets. BRICS and other emerging markets are expected to deliver growth numbers that simply overshadow mature Western economies, while Asian economies have already rebounded after the global crisis. The plenary session will discuss the implications for capital flows, market opportunities and patterns of competition, implications within the context of G20 countries, and relative importance of dynamic economic players, such as Indonesia and others.
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Speakers
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Dr. Mari E. Pangestu, Minister of Trade, Indonesia Dr. Rob Davies, Minister of Trade & Industry, South Africa
Dr. Harry G. Broadman, Senior Vice President, Albright Stonebridge Group and Chief Economist, Albright Capital Management, USA
Mr. Wei Jianguo, Secretary-General, China Center for International Economic Exchanges (CCIEE)
H.E. Mr. Ujal Bhatia, former Ambassador, Permanent Representative of India to the WTO, Switzerland
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| Moderator/Chairperson |
Mr. Phil Smith, North Asia Editor, Thomson Reuters
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| 12:00 – 13:30 |
Networking Lunch - Spices and Bamboo restaurants |
| 13:30 – 15:00 |
Plenary Session - Crystal ballroom  |
INCREASED COMPETITIVENESS THROUGH INNOVATIVE FINANCIAL MECHANISMS
The crisis has radically changed market opportunities and the business environment. This session will examine innovative solutions from enterprises to respond to volatility in the market. Amongst these, the experiences of SMEs in the global value chain, access to financing instruments which serve the needs of SMEs whilst facilitating increased economic growth, job creation and entrepreneurial opportunities, and the critical success factors for funding which meets the new realities and the market structures to optimize returns to SMEs along the value chain. |
| Speakers |
FINANCING THE SUPPLY CHAIN Mr. André Soumah, Chairman, Audit Control and Expertise Global Ltd., Switzerland 
Mr. Zhann Meyer, Regional Head for Commodity Traders and Agriculture for Africa, Standard Chartered Bank, South Africa
CASE STUDY: MANUFACTURED GOODS
Mr. Srinivasan Sampath Kumar, Managing Director, Titan Leathers Pvt. Ltd., India
CASE STUDY: LOGISTICS AND SERVICES
Mr. Gary Ho, Managing Director, SQW China Ltd.
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| Commentators |
Mr. Bernhard Metzger, Vice President, Swiss Shippers' Council (SSC)/MIGROS Logistics & Transport, Switzerland Mr. Stephen Bell, Regional Vice President, Seaboard Marine Limited, USA
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| Moderator |
Ms. Tina Joemat-Pettersson, Minister of Agriculture, Forestry and Fisheries, South Africa |
| 15:00 - 15:15 |
Coffee break |
| 15:15 – 17:00 |
Plenary Session - Crystal ballroom |
| DEVELOPING SUCCESSFUL TRADE SUPPORT SERVICES There is an urgent need for trade support institutions to adjust to the new economic realities in order that they provide strategic direction for investment opportunities, and potential areas for export development, within the new realities of a multipolar world especially are, with increasing demand from emerging markets, beyond the traditional markets in the US and Europe. Experts from trade support institutions and financing entities will discuss challenges and propose future service modalities, which will enable companies to sustain competitive advantage and market niche.
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| Speakers |
Mr. Wang Jinzhen, Vice-Chairman, China Council for the Promotion of International Trade (CCPIT) Ms. Florence Kata, CEO, Uganda Export Promotion Board (UEPB)
Mr. Li Jian Chun, Director, Chongqing Foreign Trade and Economic Relations Commission (COFTEC), China
Mr. Brian Mitchell, Executive Director, Trade Facilitation Office Canada (TFO)
Mr. Larbi Bourabaa, Acting Secretary-General, Maroc Export
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| Commentator |
Mr. Gaurav Gupta, Head of Dalberg Asia Practice, India |
| Moderator/Chairperson |
Ms. Lisa Bell, Managing Director, EXIM Bank Jamaica |
| 17:00 – 18:00 |
Master Class - Crystal ballroom |
| FINANCING MECHANISM THROUGH STRUCTURED TRADE FINANCE TECHNIQUES The ACE and Standard Chartered Bank training targets middle and senior management who will influence the policy and operations of their organisations. The workshop will have a general approach and look at one or two commodities; covering issues and techniques which broadly affect structured trade and commodity finance, and are relevant to real experiences encountered globally. The proposed training will highlight different ways to offer financing, while reducing risk to manageable levels - including Risk Assessment, Common Banking Facilities, Securitization and Documentation.
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18:20
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Depart for dinner
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| Day 2 - 11 SEPTEMBER: AN AGENDA FOR EXPORT DEVELOPMENT |
| 8:30 – 10:00 |
Plenary Session - Crystal ballroom |
| NEW REALITIES WITHIN THE GLOBAL SUPPLY CHAIN New structures and mechanisms, which are being shaped under multilateral organisations, governments and trade support institutions, and which are aimed at meeting the demands of the new multi-polar economic world, bring with them the need for businesses to adapt. This session will explore how businesses adapt to the changes, access new markets and the new realities faced in a fluid economic environment. It will present successful business strategies, the relationship of strong policy frameworks to enable growth and the importance of collaboration and partnership to optimize efficiencies within the supply chain.
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| Speakers |
Mrs. Sungjoo Kim, Chairperson and CEO, Sungjoo Group and MCM, China Professor Huang Youfang, Vice President, Shanghai Maritime University, China
Ms. Himanshu Bhatia, CEO, Rose International, USA
Mr. Andrés Valencia, Director, Tokyo Office, National Federation of Coffee Growers of Colombia
Ms. Ying McGuire, Senior Manager of World Wide Procurement, Dell, USA
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| Commentator |
Ms. Monique Ward, Regional Procurement Director for China/Asia, Accenture, Australia |
| Moderator/Chairperson |
Ms. Wei Wei, Executive Editor for Forex Overview, Xinhua News Agency, Financial TV Channel, China |
| 10:00 - 10:15 |
Coffee break |
| 10:15 – 12:00 |
Interactive Plenary Session - Crystal ballroom |
OPTIMIZING BUSINESS SUCCESS THROUGH STRATEGIC PARTNERSHIPS
Small and medium sized enterprises are a growing force in international trade. In order to succeed as exporters in today’s fast-changing environment they must be adaptable and be able to make use of the support services on offer in both their country and target markets. The most efficient ways of increasing their reach is by entering into partnerships with other SMEs or large companies in the home country, cooperating with other companies across the region, and working in cooperation with government organisations. In this session the importance of strategic partnerships will be discussed with a focus on SMEs in large value chains, regional markets and public private partnerships. |
| Speakers |
REGIONAL INTEGRATION
Mr. Peter Kiguta, Director-General of Customs and Trade, East African Community Mr. Soy Martua Pardede, Chairman, ASEAN Competition Institute, Indonesia
PUBLIC PRIVATE PARTNERSHIPS
Ms. Elena Carretero Gómez, Director-General, Consorcios del Vino Vinnova, Chile
Ms. Sandra Abreu Ortiz, General Director, Avia Export, Colombia
Ar. Boon Che Wee, President of the Malaysian Institute of Architects & Council Member of the
National Professional Services Export Council (NAPSEC), Malaysia
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| Moderator/Chairperson |
Mr. Stuart Symington, CEO, Fresh Produce Exporters’ Forum, South Africa |
| 12:00 – 13:30 |
Networking Lunch - Spices and Bamboo restaurants |
| 13:30 – 15:00 |
Concurrent Interactive Sessions |
TRADE CROSS-CUTTING OPPORTUNITIES
Markets are increasingly consumer-driven, and suppliers are needing to respond to specific demographics and demands more urgently. The success of fair trade products and the introduction of voluntary industry standards are proof of the impact that consumer awareness is making on global trade. Both demand and supply side are also being changed by the growing awareness that more women are running businesses, are decision makers in purchases and are a growing workforce. |
| Session 1 -INNOVATIVE BUSINESS MODELS FOR SUSTAINABLE DEVELOPMENT - Crystal ballroom |
| Speakers |
Mr. Rob Cameron, CEO, Fairtrade Labelling Organizations International (FLO), Germany Ms. Paula Rogers, Industry Liaison, Council of Textile and Fashion Industries of Australia Limited
Mr. Nigel Garbutt, Chairman, GlobalG.A.P., Germany
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| Moderator/Chairperson |
Mr. Gaurav Gupta, Head of Dalberg Asia Practice |
| Session 2 - EMPOWERING WOMEN, POWERING TRADE - Bollinger room |
| Speakers |
Ms. Marlene Malahoo Forte, Minister of State, Ministry of Foreign Affairs & Foreign Trade, Jamaica
Mr. Madhav Lal, Development Commissioner, Ministry of Small and Medium Sized Enterprises, India
Prof. Li Shirong, Deputy Director-General, Chongqing Foreign Trade & Economic Relations Commission, China
Mrs. Archana Bhatnagar, Managing Director, Haylide Chemicals Pvt. Ltd. and President, Mahakaushal Association of Women Entrepreneurs (MAWE), India
Mrs. Monique Ward, Regional Procurement Director, China/Asia, Accenture, Australia
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| Moderator/Chairperson |
Ms. Elizabeth Vazquez, CEO and Co-Founder, WEConnect International, USA |
| 15:00 - 15:15 |
Coffee break |
| 15:15 - 15:30 |
Report to plenary: Trade Cross-cutting Opportunities - Crystal ballroom |
| 15:30 – 17:00 |
Closing Plenary - Crystal ballroom |
LONG-TERM POTENTIAL FOR SUSTAINABLE EXPORT-LED GROWTH
What are the implications for global or localized poverty reduction, given the likely scenarios of global economic growth? An assessment of sectors and countries which are best poised to benefit from trade growth and new trends which have impacted job creation and entrepreneurial opportunities for strong, shared economic growth. |
Speakers
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Mr. Long Yongtu, Secretary-General, Center for the Study of G20, China
Md. Ghulam Hussain, Secretary of Commerce, Bangladesh
Mr. Yang, Huawei, Technologies, China
Mr. Gregory May, Acting Consul General, US Consular Office, Chengdu, China
Mr. John McCarthy, CEO, Leisure Partners, Mexico
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| Moderator |
Mr. Akrum Bastawi, Head of International Cooperation, Office of the Minister, Ministry of Trade and Industry, Egypt
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| 17:00 – 18:30 |
Closing Address - Crystal ballroom |
THINKING AHEAD AND PLANNING FOR TOMORROW
The WEDF discussions are concluded by a look into the future of world trade, and the elements that will shape it, providing insights into best strategies to take advantage of the latest trends and new market opportunities. This plenary will address the role of information and communication technology, approaches to stimulate growth-oriented entrepreneurs that address large potential markets, and repositioning to take advantage of new development opportunities in the global market. |
| Speakers |
Dr. Mari E. Pangestu, Minister of Trade, Indonesia
Mr. Sirisamphanh Vorachith, Deputy Permanent Secretary, Minister of Industry and Commerce, Laos
Ms. Marlene Malahoo Forte, Minister of State, Ministry of Foreign Affairs & Foreign Trade, Jamaica
Mr. Eric Zhang, Vice President, ZTE Corporation, China
Dr. Alexander Barkawi, former Managing Director, SAM Indexes and Dow Jones Sustainability Indexes, Switzerland
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| Moderator/Chairperson |
Professor Pankaj Ghemawat, Global Strategist, Author of Redefining Global Strategy (Harvard Press), Spain |
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| 18:30 – 18:45 |
Closing Statement - Crystal ballroom Ms. Patricia Francis, Executive Director, International Trade Centre (ITC), Switzerland
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| 19:00 |
Depart for Dinner and ship cruise |
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| Day 3 - 12 SEPTEMBER: A COMPANY PERSPECTIVE |
| 8:30 – 12:00 |
Site Visits to Successful Businesses |
Face-to-face meetings with Chinese company executives to get a first-hand insight into companies which have developed their businesses and increased exports during the recession.
Group excursions to the companies will demonstrate different business models of local and foreign partnerships, including international value supply chains, franchising, outsourcing and successful trade facilitation infrastructure for inland bonded ports. |
| 12:00 – 12:30 |
Report to plenary: Company Visits - Crystal ballroom |
| 12:30 - 12:35 |
Farewell - Crystal ballroom Ms. Patricia Francis, Executive Director, International Trade Centre (ITC), Switzerland
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| 12:35 - 14:00 |
Networking Lunch - Spices restaurant |
| 14:00 - 16:00 |
ITC presentation of Market Analysis Tools - Crystal ballroom |
| 15:00 - 15:15 |
Coffee break |