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  • WEDF 

  • Executive Forum
    25-28 September 2002
    Montreux, Switzerland

    Managing Competitive Advantage: The Values of National Strategy

    Summary Programme

     

    Wednesday, 25 September 

     

    14:30 – 15:15  Informal Session
    "Secrets of Strategy” Template
    • Session Manager:Mr. Brian Barclay, ITC 
     
    15:30 – 16:00  Rules of the Executive Forum
    • Session Manager:Mr. Brian Barclay, ITC 
    • Presenter: Mr. Jean-Claude Piers de Raveschoot, ITC 
     
    16:00 – 17:30   Opening Session
    Welcoming Remarks:
    • Mr. J. Denis Bélisle, Executive Director, ITC  
    • H.E. Mr. Pierre-Louis Girard, Ambassador,
       Permanent Representative of Switzerland to WTO 
    • Dr. Supachai Panitchpakdi, Director General, WTO  
    • Mr. Carlos Fortin, Deputy Secretary-General, UNCTAD  
     
    17:30 Reception/Dinner (with the participation of Geneva-based Ambassadors)  

    Thursday, 26 September 

    09:00 – 12:00  Session 1: Creating Value: Moving from Comparative to Competitive Advantage 
     
    • Session Manager:Mr. Friedrich von Kirchbach, ITC 
    • Session Moderator: Mr. Joseph Smadja, Deputy Executive Director, ITC 
    • Presenters: 
      • Mr. Friedrich von Kirchbach, ITC 
      • Mr. Peter Cornelius, World Economic Forum 
      • Mr. Ganesh Wignaraja, Maxwell Stamp PLC 
     
    13:30 – 15:30  Session 2: Capturing Value: A Value Chain Approach to National Export Strategy Development 
     
    • Session Manager: Mr. Ian Sayers, ITC 
    • Session Moderator: Mr. Hendrik Roelofsen, ITC 
    • Presenters: 
      • Mr. Ian Sayers, ITC 
      • Mr. John Humphrey, Institute of Development Studies,University of Sussex 
     
    16:00 – 18:00  Session 3: Adding Value: Building Value-Addition Alliances - What Works? 
     
    • Session Manager: Mr. Brian Barclay 
    • Session Moderator: Mr. Peter Walters, ITC 
    • Presenters: 
      • Mr. Edward Seidler, FAO 
      • Ms.Vicky Schreiber, POEMA-DaimlerChrysler, Brazil 
      • Mr. Michael Morris, School of Development Studies, University of Natal, South Africa 
      • Mr. Peter Ryan, Fédération Mondiale des Zones Franches 
      • Ms. Doreen Conrad, ITC 
     

    Friday, 27 September 

    09:00 – 12:00  Session 4: Projecting Value: Is there a Case for National Branding? 
     
    • Session Manager: Mr. Morten Scholer, ITC 
    • Session Moderator: Mr. Gian Piero Roz, ITC 
    • Panel Chair:Mr. David Syz, Secretary of State, State Secretariat for Economic Affairs, Switzerland 
    • Panelists: 
    • Mr. Michel Feria, Switzerland Tourism 
    • Mr. Johannes Frey, Head of Corporate Affairs, Novartis 
    • Presenter:Mr. Wally Olins, Chairman, Saffron Brand Consultants 
     
    14:00 – 17:00  Session 5: Confirming Value: Export Strategy Performance Measurement 
     
    • Session Manager: Mr. Philip Williams, ITC 
    • Session Moderator: Mr. R. Badrinath, ITC 
    • Presenters: 
      • Mr. Raymond Yip, Regional Manager (Western Europe), Hong Kong Trade Development Council 
      • Mr. Seppo Laine, Senior Vice President, FINPRO 
      • Mr. Stephen Sultana, Malta External Trade Corporation 
     

    Saturday, 28 September 

    09:00 – 11:00  Session 6: Strategy, Networking and What’s Happening with “e” 
     
    • Session Manager: Ms. Doreen Conrad, ITC 
    • Panel Chair:Mr. R. Badrinath, ITC 
    • Panelists: 
      • Mr. Thomas Aquino, UnderSecretary, Department of Trade and Industry, Philippines 
      • Mr. Michael Hannah, Manager, Government Relations and Policy Board, Trade New Zealand 
      • Mr. Nicolai Semine, ITC 
      • Mr. Anton Said, Malta External Trade Corporation 
      • Mr. John Humphrey, Institute of Development Studies, University of Sussex 
     
    11:00 – 12:00  Session 7: Where Do We Go from Here? 
     
    • Session Chair:Mr. J. Denis Bélisle, Executive Director, ITC 
     

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