Welcoming Session 

9.00 - 9:45 hrs 

• Welcome and Introduction of National Teams

Introductory Session 

9:45 - 10:15

• Overview of the Programme and Approach

Coffee and Networking

Why Rethink National Export Strategy? 

10:45 - 11:15

• Strategy and Performance

Establishing Points of Departure 

11:15 - 12:00

• Assessing County Performance and Competitiveness
• Discussion

12:00 - 12:45

• The Strategy Management Process and the Public-Private Sector Partnership
• A National Team's Response
• Discussion

Lunch and Networking

Design and Content of National Export Strategy 

14:30 - 16:00

• Getting Content Right
• A National Team's Response
• Discussion

Coffee Break and Networking

Breakout Consultations 

16:30 - 17:15

• Best Practice:

• Client identification
• Servicing client needs and demand
• Ensuring a total competitiveness response

• Best Practice:

• Balancing commercial and development objectives
• Promoting new export capacities (Moving on-shore)
• Short-cutting the internationalization process

• Best Practice:

• Lowering the cost of doing business
• Generating synergies
• Developing long term relationships
• Promoting foreign direct investment

The National Approach 

17:15 - 18:00

Best Practice Conclusions

Defining the Network 

10.00 – 11.00

• The Trade Support Network: What is it?
• A National Team's Response
• Discussion

The Network's Fundamental Challenge 

11:00 - 11:45

• Addressing Conflicting Objectives
• A National Team's Response
• Discussion

Focus and Priorities 

11:45 - 12:45

• Client segmentation and institutional specialization within the network
• A National Team's Response
• Discussion

Lunch and Networking

14:30 - 15:15

• The Supply Chain Management Link
• Discussion

15:15 –16:00

• The Information Link
• The National Team Response
• Discussion

Coffee and Networking

Breakout Consultations 

16:30 - 17:15

• Best Practice:
  Who should pay for what?

• Best Practice
  Performance measurement

• Best Practice
  Competency development

Keys to a "Working" Trade Support Network 

17:15 - 18:00

• Best Practice Conclusions

Wednesday, 28 November 2001
Focus on Export Development in the Networked Economy 

The State of the e-MarketPlace 

9.00 – 10.30 hrs

• A Realistic Assessment of Opportunities and Response
• The National Team Response
• Discussion

Coffee and Networking

The Challenge of Acquiring e-Competency 

11:00 – 12:15

• Delivering e-trade support to SMEs
• The National Team's Response
• Discussion

A Technical Cooperation Response 

12:15 – 12:45

• An Overview of the ITC E-Trade Bridge Programme
• Discussion

Lunch and National Team Deliberations

National Team Presentations 

15:30 - 17:45

• National Best Practice Export Strategy Design and Management

Where Do We Go From Here? 

17:45 - 18:00

• Roundup and Close