The explosive growth of information and communication technologies over the past decade has radically transformed the way we communicate, learn and do business. The Internet and mobile solutions have brought many benefits to businesses, especially lowering information and communication costs, providing new channels of distribution and permitting 24/7 global reach.
For small businesses in developing countries, the Internet is a modern and efficient platform to promote and transact with target export markets. Mobile devices give small and isolated farmers a link to marketplaces by checking market prices, advertising their products and connecting them with buyers.
ITC has a range of training, advisory services and information products to enable exporters to seize the opportunities of e-business, e-marketing and mobile solutions.
Chaired by Ms Aicha Pouye, ITC's Director of the Division of Business and Institutional Support, the e-business session of the WSIS Forum on 14 May 2013 focused on "E-Commerce and Development". During the session, ITC presented the findings of a joint ITC-UNCTAD-UPU open consultation on e-business in the context of the WSIS+10 Review process. A wide range of stakeholders, such as trade bodies, international organizations, businesses, governments and civil society across the globe took part in the consultation. A summary of their contributions can be downloaded here.
The E-Business team makes available the following publications, links and news:
E-Marketing and Commerce
E-CommerceCertain sectors can benefit greatly from the international reach and cost efficiencies of internet marketing and e-commerce. As part of its e-Business activities, ITC provides advisory services to a wide range of companies in the food processing, tourism and creative industries. We diagnose the company’s web presence, help develop web marketing strategies and assist in identifying e-commerce solutions. We also help identify e-Marketplaces that offer innovative sales and distribution channels for small businesses to connect with international customers. ITC's advisory services are supported by proprietary tools developed with the support of international e-commerce experts.
Mobile SolutionsITC was one of the first international agencies to spearhead e-Business solutions in the export development field. In countries with weak communication and transport infrastructures, the Trade-@-Hand mobile solution provides agribusiness producers and exporters with just-in-time price information, market alerts, and a mobile business-matching tool. This low-cost automated service provides market price transparency, more negotiation power for exporters and timely market intelligence. ITC ensures that local trade support institutions have the latest mobile solutions knowledge in order to offer ongoing support to the private sector. Projects have been successfully implemented across various sectors, including Mali mangoes, Burkina Faso green beans, Liberian fruit & vegetables and Ethiopian cut flowers.
T@H Trade information solutions includes all mobile applications and associated ITC training and development services. The technology provides mobile business users access to market information, prices, trends, industry news or regulatory updates.
T@H - Business applications include all mobile solutions which facilitate internal business processes, logistics (e.g. product traceability, quality or transport monitoring along the supply chain), business-to-business solutions such as business-matching tools (i.e. Mobile Marketplace) or external communication and marketing applications. T@H Business applications are exclusively for SMEs and micro-enterprises.
The Internet has brought many unique benefits to businesses, especially lowering information and communication costs, providing new channels of distribution, and 24/7 global reach. For small businesses in developing countries, the Internet is an efficient modern platform to promote and transact with target export markets.
E-Marketing and E-CommerceITC provides a solid introductory training programme on how to use the Internet to achieve export marketing objectives. The programme provides an overview of Internet marketing, strategies for e-commerce and an exploration of opportunities provided by e-marketplaces marketing.
The training consists of four modules that can be delivered in workshops of 2-3 days each. Diagnostic tools can be used in individual sessions (30/60 min./SME)
Internet MarketingE-Commerce Strategiese-MarketplacesMarketing Music Online
Who is this course for?Managers of small businesses, particularly sales and marketing executives, with export responsibilities. Advisors to SMEs and executives of institutions that support trade such as Chambers of Commerce, Industry Associations.
Key takeawaysParticipants use hands-on exercises to learn about Internet Marketing and its value in business development and customer retention. Participants will be able choose the right technologies, develop an online media plan, design terms of reference and deal with service providers.
Who is this course for?Export-ready SME managers and SME advisers of Trade-Support Institutions, Chambers of Commerce, and Industry Associations.
Key takeawaysParticipants will achieve a good level of understanding on how to use e-commerce solutions: choosing the right technologies and online media services; designing terms of references; and dealing with service providers.
Who is this Course for?Managers of small and medium-sized companies (SMEs), particularly sales and marketing executives, of companies that want to export. Advisors to SMEs and executives of institutions that support trade such as Chambers of Commerce and Industry Associations.
Key takeawaysParticipants will use hands-on exercises to learn about e-marketplaces and their potential in business generation, development and customer retention. Participants will be able choose the right technologies, develop an online media plan, design terms of reference and deal with service providers.
Who is this course for?Managers of small and medium-sized companies involved in the recorded music business, record producers and record distributors who wish to export. Executives of institutions, producers associations, and author rights collecting societies will also benefit from this course.
Key takeawaysHands-on exercises will give the participants the step-by-step skills to learn how to sell music online. Participants will understand how to use online sales methods, digital business, deal with online music services and use Internet marketing tools.
There are three different levels of partnerships arrangements with ITC:
ITC Mobile Solutions are managed by National Trade at Hand Focal Points (T@H-FP), for the benefit of the target private sector groups. These focal points are often trade support institutions partnering with local IT companies that handle the technological aspects of each mobile service.
The T@H Network enables members to exchange information and ideas with ITC and each other in order to address issues regarding service maintenance and administration.
For more information on how to join ITC’s network of e-Business partners, please contact us.
INT.U1.54A: Strengthening the pineapple export value chain in selected West African countries
RAB/20/135: ENACT Maroc, Renforcement de la presence en ligne des PME du secteur textile et du cuir (in French)RAB/20/136: ENACT Tunisie, Formation de Points Focaux e-Commerce dans les Institutions d’appui au commerce (in French)BGD/47/114: Creating Sustainable Exporter Competitiveness in the IT & ITES Sector in Bangladesh, promoting the local IT- and Business Process Outsourcing companies leveraging the web to provide services to offshore clients
For more information please contact us.
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