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  • 2012 TPO Network World Conference & Awards

    Thursday 18th October 2012: WTPO Day 1 

    Friday 19th October 2012: WTPO Day 2

    WEDNESDAY 17 OCTOBER – PRE CONFERENCE ACTIVITIES

     

    09:00

    Conference registration
    Upon arrival, participants should confirm their registration and collect their conference information kits at MATRADE Main Secretariat Registration Counter located in their respective hotels (Sunway Putra, Seri Pacific, and Hilton KL)

     

    15:00 –16:30 Meeting of Moderators, Presenters, Panelists
    Venue: Putra Room, MATRADE

     Ms. Aicha Pouye, Director, Division of Business and Institutional Support, ITC  

    16:30 – 17:30 Meeting of the Adjudicating Panel
    Final meeting of the Adjudicating Panel
    Venue: Utama Room, MATRADE
    Mr. Jean-Marie Paugam, Deputy Executive Director, ITC
    17:30 – 18:30 Networking Reception

    Venue: 23rd Floor, MATRADE
    Dr. Wong Lai Sum, CEO, MATRADE

     

    DAY 1: THURSDAY 18 OCTOBER

     

    BACK TO TOP 

    08:00 Hotel pick up and transport to MATRADE
    Participants will be picked up at their hotels and taken to the conference venue at MATRADE Exhibition & Convention Centre (MECC).
    09:00 Arrival of guests & media
    09:30 – 10:00 OPENING CEREMONY
    Mr Raymond Goh, Master of Ceremonies
    09:30

    Arrival of Guest of honour: Deputy Prime Minister of Malaysia
    Y.A.B Tan Sri Dato’ Hj. Muhyiddin Hj. Mohd Yassin
    Welcome address by:

    Y.A Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry (MITI)

    Ms. Patricia Francis, Executive Director, ITC

    Opening speech by:

    Y.A.B Tan Sri Dato’ Hj. Muhyiddin Hj. Mohd Yassin, Deputy Prime Minister of Malaysia

    10:30 – 13:00 PLENARY SESSION 1
     

    Relevance of TPOs in today’s world: Benchmarking for TPOs

    Presentation of ITC’s TPO benchmarking programme

    Venue: MATRADE Hall

    Photo Gallery Plenary Session (DAY 1)
    Session Report

    TPOs are key players in increasing the export competitiveness of SMEs. Studies undertaken by the World Bank and the Inter-American Development Bank in the past three years have estimated that a 10% increase in the budget of TPOs would expand the countries’ exports by 0.6% to 1%. Given the median budget of TPOs in developing countries, this means that for each US dollar increased in the budget of TPOs, there is potential to increase exports by more than 50 US dollars. Improving the efficiency and effectiveness of TPOs and TSIs, which is also a way of increasing the productivity of their budget, has thus a large potential to increase the exports. This session will focus on ITC’s innovative organizational and benchmarking methodology.

    Speakers:

    Mr. José Prunello, Senior Benchmarking Adviser, TSI Strengthening Section, ITC (Presentation)

    Mr. Kari Häyrinen, Executive Director, FINPRO – Finland (Presentation)

    Mr. Robert Akinde, Executive Director ABePEC – Benin (Presentation)

    Ms Pilar Lozano Ramirez, Director of Cooperation - PROEXPORT – Colombia

    Moderator: Mr. Jean-Marie Paugam, Deputy Executive Director, ITC
    Rapporteur: Mr. Andrea Santoni, Benchmarking & Capacity Building Officer, TSI Strengthening Section, ITC
    10:30 – 13:00 PLENARY SESSION 2
     

    From TPO assessment to performance improvement

    Venue: MATRADE Hall

    Photo Gallery Session (DAY 1)
    Session Report

      Organizational assessment and benchmarking represents the first step in the performance improvement process of a TPO. Independently or through technical assistance, TPO’s strengths needs to be actively enhanced and weaknesses addressed to allow effective change. Panelists in this session will share their experience on how they have initiated change and performance improvement in their own organizations.

    Speakers:

    Ms. Susila Devi, Senior Director Strategic Planning Division, MATRADE, Malaysia (Presentation)
    Mr. Giovanni Berti, Executive Director, PROESA - El Salvador (Presentation)

    Mr. Antoine de Dianous, International Cooperation Mission, Directorate General, UBIFRANCE, France (Presentation)

    Mr. Saruar Kenzhebulat, Director of the Corporate Dev. Dpt. - KAZNEX-INVEST - Kazakhstan (Presentation)

    Mr. Andrea Santoni, Benchmarking & Capacity Building Officer, TSI Strengthening Section, ITC (Presentation)

    Moderator: Mr. Jean-Marie Paugam, Deputy Executive Director, ITC
    Rapporteur:

    Mr. José Prunello, Senior Benchmarking Adviser, TSI Strengthening

    Section, ITC

    13:00 – 14:00 Lunch Break
    Venue: MATRADE Hall

     

    14:00–15:30 BREAKOUT SESSIONS-INNOVATION IN TPOs' MANAGEMENT TECHNIQUES
      This break out session will explore the transformation of TPO practices in implementing meaningful management techniques that can yield significant benefits to exporting SMEs.
    Breakout
    Session 1
     Impact assessment of TPO’s services: Ways to measure the TPOs impact on employment generation
    Venue: Paris Room
    Session Report
      In the current competitive economic environment, TPOs are increasingly requested by their governments and development partners to demonstrate not only positive changes in driving economic growth, but also contribute to social development. Measuring the broader impact of trade promotion initiatives, particularly on employment generation, is one of the challenges faced by TPOs. As a result, many TPOs have recently deployed efforts to record, monitor, and report the impact of their export initiatives on employment at the country level. During this session, speakers will focus on the type of innovative practices their TPOs have put in place to track the impact of their initiatives on employment; how the practices were developed, implemented and the lessons learned.
    Speakers:

    Ms. Ana Paula Lindgren Alves Repezza, General Business Manager, APEX, Brazil (Presentation)

    Mr. Kulatunga Perera, Head of Research and Policy Advocacy, Federation of Commerce and Industry, Sri Lanka (Presentation)

    Mr. Senen M. Perlada, Director, Bureau of Export Trade Promotion, Philippines (Presentation)

    Mr. Robert Bödőcs, Business Development Director, Hungary Investment and Trade Agency (HITA) (Presentation)

    Moderator: Ms. Aicha Pouye, Director, Division of Business and Institutional Support, ITC
    Rapporteur:

    Mr. José Prunello, Senior Benchmarking Adviser, TSI Strengthening section, ITC

    Breakout
    Session 2

    How can TPOs react to and prepare for sudden change? (e.g. earthquakes, Arab spring, economic crisis, epidemics)
    Venue: MATRADE Hall

    Session Report

      Recent political, economic and financial turmoil, as well as unexpected natural disasters have seriously affected global trade, particularly exports from developing countries and LDCs. As a result, many TPOs in developing countries have put in place innovative organizational structures, tools and services to position them better for the future by boosting their international competitiveness. The challenge for those TPOs is to turn the current threats into opportunities to improve the long-term competitiveness of their industries while complying with the new requirements concerning sustainable exports. The speakers will focus on addressing the preparations they have put in place to counteract sudden changes in their economic environment.
    Speakers:

    Mr. Abdellatif Hamam, CEO, Centre de Promotion des Exportation (CEPEX) - Tunisia (Presentation)
    Mr. Hiroaki Isobe, Executive Vice President, Japan External Trade Organization (JETRO) (Presentation)
    Ms. Jane Cunliffe, Director, NZ Inc Relationships, NTZE, New Zealand (Presentation)
    Mr. Giovanni Berti, Executive Director, PROESA - El Salvador  (Presentation)

    Moderator: Dr. Wong Lai Sum, CEO, MATRADE, Malaysia
    Rapporteur: Mr. Torek Farhadi, EnACT Programme Coordinator, Office of Arab States, ITC
    15:45 – 16:45 

    Presentations from winners of the 2010 TPO Network Awards

    Venue: MATRADE Hall

    Speakers:

    Ms. Ana Paula Lindgren Alves Repezza, General Business Manager, APEX - Brazil (Presentation)

    Ms. Susan Haird, UKTI, United Kingdom

    Mr. Dev Chamroo, CEO, Enterprise Mauritius.

    Moderator:  Ms. Aicha Pouye, Director, Division of Business Support and Institutions, ITC
    Rapporteur:  Ms. Ann Penistan, Senior Training Assistant, TSI Strengthening Section, ITC
    16:45 – 17:15 

    Bidding for the 10th TPO Network World Conference

    Presentations by prospective hosts
    Venue: MATRADE Hall

    17:15 – 17:30  Official Photography
    17:45  Depart from MATRADE Exhibition & Convention Centre (MECC) to hotels
    20:00 – 22:30 

    TPO Network Awards Night 2012

    Grand Ballroom, Sunway Putra Hotel

    Master of Ceremonies Ms. Joanne de Rozario
    20:15 – 20:25  Speeches by:  
     

    Dr. Wong Lai Sum, CEO, MATRADE

    Ms. Patricia Francis, Executive Director, ITC

    20:35 – 21:00  TPO Network Awards 2012 – Presentation Ceremony
    Announcement and presentation of the 2012 TPO Network Awards

    Ms.Joanne de Rozario, Master of Ceremonies

    Dr. Wong Lai Sum, CEO, MATRADE

    Ms. Patricia Francis, Executive Director, ITC

    21:00 – 22:30  Dinner and cultural evening 

    BACK TO TOP

     

    DAY 2: FRIDAY 19 OCTOBER 

     

    09:00 – 10:30

    BREAKOUT SESSIONS - INNOVATION IN TPO SERVICES:

    THE ROLE OF TPOs

      This session will give the participants an opportunity to share some of the innovative services they provide to their exporting SMEs in order to tap into new markets.
    Breakout Session 1

    Sharing of experience by TPOs in developing green industry

    Venue: MATRADE Hall
    Session Report

      Rising concern about the environment and climate change has prompted countries around to the world to invest in and promote green technologies. Governments and the private sectors have made investments in low-carbon transport and energy systems, energy efficiency in buildings, as well as increased funding for green research and development (R&D). A green economy model of development that addresses and balances the issues of environment and economic growth is needed. During this session, the speakers will focus on highlighting the type of innovative practices that TPOs can put in place to promote green products and services that address environmental concerns.
    Speakers:

    Mr. Mohamed Azrin Mohamed Ali, Vice President Malaysian Green Technology Corporation (MGTC)

    Ms. Archana Bhatnagar, Managing Director, Haylide Chemicals, India

    Mr. Zhang Wei, Vice Chairman, China Council for the Promotion of International Trade (CCPIT), China

    Moderator: Mr. Anders Aeroe, Director, Division of Market Development, ITC
    Rapporteur: Mr. Xuejun Jiang, Chief Office for Asia and the Pacific, ITC
    Breakout Session 2

    New avenues of TPO’s services that help enterprises to tap into niche markets.

    Venue: Paris Room
    Session Report

      TPOs’ role in assisting exporting companies to reach highly targeted market segments is more important than ever. This session focuses on cases from the services and agro-food sectors where TPOs, TSIs and companies have worked together to reach these hard-to-target markets. Services account for more than half of the GDP in most developing countries, and up to 70% or more in high-income countries and are growing as a share of exports. As a result, sub-sectors such as information and communication technology (ICT) and tourism, play an increasing role in export growth. Positioning exporters in services markets, however, requires careful consideration and TPOs and TSIs play a critical role. In the agro-foods sector, seemingly a highly mature market, TPOs are also helping companies find ways to differentiate their products and communicate to consumers, including the building of brand and cultural identities such as geographical indications and halal standards.
    Speakers:

    Mr. Fahim Mashroor, President, Bangladesh Association of Software and Information Service (BASIS), Bangladesh

    Mr. John Kester, Programme Manager, World Tourism Organization (UNWTO)

    Mr. Othman Md Yusoff, Head of Halal Affairs, Nestle Manufacturing (Malaysia)

    Mr. M. Hervé Briand, Délégué territorial, Institut national de l'origine et de la qualité, France

    Moderator: Mr. Friedrich Von Kirchbach, Director, Division of Country Programmes, ITC
    Rapporteur: Mr. Rob Skidmore, Chief, Sector Competitiveness, ITC

     

    10:45 – 12:00

    PLENARY SESSION

     

    Achieving TPO excellence for promoting export: ITC & Partners’ innovative solutions

    Venue: MATRADE Hall
    Session Report

      In a highly competitive environment, new approaches and tools to support export promotion and trade-related technical assistance for enterprises, particularly SMEs, have become essential in the day-to-day operations of TPOs. In this session, speakers will share examples and introduce some of the most innovative concepts and best practices that they have developed in assisting exporting SMEs to achieve sustainable business results and partnerships.

    Speakers:

    Mr. Stephan Blanc, Chief, Trade Information Section, ITC

    Mr. Dick de Man, Deputy Executive Manager, Centre for the promotion of imports from developing countries (CBI), The Netherlands 1 - 2

    Mr.Ali Mehrez, Maroc Export, Morocco

    Mr. John Kester, Programme Manager, World Tourism Organization (UNWTO)

    Moderator: Mr. Anders Aeroe, Director, Division of Market Development, ITC
    Rapporteurs: Mr. Koffi Essuman, Senior Adviser on Export Value Chain, Enterprise Competitiveness, ITC

     

    12:00 – 12:30 Visit to the Malaysia Export Exhibition Center (MEEC) / Business Information Centre (BIC) / Trade Museum

     

    14:00 – 14:30 Lunch Break Presentations (Optional):
     

    New Features of ITC’s Trade Map
    Session Report 
    Mr. Mondher Mimouni, Chief, Market Analysis and Research Section, ITC, Venue: MATRADE Hall
    ITC’s Standards Map

    Mr. Joseph Wozniak, Programme Manager, Market Analysis and Research Section, ITC, Venue: Paris Room

     

    14:30 – 15:30 Presentations by 2012 TPO Network Award Winners
    Venue: MATRADE Hall
      The winners of the 2012 TPO Network awards discuss their innovative export development processes and results reached
      Mr. Karl Hartleb
    Mr. Carlos Casas
    Ms. Delaine Morgan
    Moderator: Ms. Aicha Pouye, Director, Division of Business and Institutional Support, ITC
    Rapporteur: Ms. Ann Penistan, Senior Training Assistant, TSI Strengthening Section, ITC
    16:00 – 17:30 CONFERENCE SUMMARY
    Venue: MATRADE Hall
    Chairperson: Mr. Jean-Marie Paugam, Deputy Executive Director, ITC
      Rapporteurs’ summary of the discussions and the main conclusions to wrap up the topic sessions. Announcement of the host and venue for the 10th TPO Network World Conference and Awards (2014)
    17:30 – 18:00

    CLOSING CEREMONY

    Venue: MATRADE Hall
    Session Report

      Closing remarks and setting the scene for the future conference.
      Ms. Patricia Francis, Executive Director, ITC, and
    Dr. Wong Lai Sum, CEO MATRADE

     

  • Highlights

    Participants at this year's TPO Network World Conference in October in Kuala Lumpur. © ITC
    01.12.2012

    The 2012 Trade Promotion Organization (TPO) Network World Conference and Awards brought together more than 200 participants from 65 countries to address the topic of how to transform TPO business through innovation.

    01.12.2012

    This autumn the International Trade Centre (ITC) has organized several events to ensure that growth, innovation and inclusion stay on top of the global trade and development agenda.At the World Export Development Forum 2012 (WEDF), held in Jakarta on...

    TPO winners
    18.10.2012

    The Uganda Export Promotion Board, Jamaica Promotions Corporations, ProMéxico and Advantage Austria come top at the 2012 TPO Network Awards

    18.10.2012

    The 2012 TPO Network World Conference, Transforming TPOs’ Business through Innovation, today opened in Kuala Lumpur, Malaysia. Over two days, against the backdrop of the on-going global economic crisis, Trade Promotion Organizations will, explore how they can promote innovation, improve their operations, and better meet the needs of their exporters.

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