8th TPO Network Conference Presentations
BUILDING EXPORT SUCCESS - ENHANCING TPO IMPACT IN A CHANGING GLOBAL ENVIRONMENT
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Conference Chair: Mr. Jorge ILLINGWORTH, Former Ecuador Trade Minister
The global economic crisis has increased the pressure on Trade Promotion Organizations, TPOs, to demonstrate the value they deliver in driving economic development and growth. The challenge all TPOs face is recording and reporting the impact their services have in beneficiary companies.
WEDNESDAY 13 OCTOBER
16:00 – 19:00 Registration
16:00-17:00 Regional Consultations
Arab States in Conference Room Guanajuato
Asia Pacific in Conference Room Morelia
17:00-18:00 Regional Consultations
Africa in Conference Room Guanajuato
Central Asia & CIS in Conference Room Morelia
Note: Please note that the Latin America and Caribbean consultation took place through the REDIBERO meeting on 11-12 October, in the same hotel
19:00 – 21:00 Welcome reception
THURSDAY 14 OCTOBER
9:00 – 9:30 OFFICIAL WELCOME
Welcome address and introduction by ProMéxico and ITC
Mr. Alfonso CERVANTES SÁNCHEZ NAVARRO, Acting General Director, ProMéxico
Ms. Patricia FRANCIS, Executive Director, ITC
Presentation
Session Summary
9:30 – 10:15 KEYNOTE SESSION
The Mexican Economic Experience from 2008 to 2010
Mr. Bruno FERRARI, Secretary of Economy, Mexico
Mexico has faced five external shocks in the past two years which have affected its trade, investment and tourism. A look into how they have responded by developing alternative strategies in trade and investment promotion
Session Summary
Challenges to Trade and Investment Promotion in the Current Environment
Mr. Alessandro TEIXEIRA, President, REDIBERO and WAIPA
Presentation
Mr. Teixeira benefits from being concurrently the president of one of the most dynamic networks of trade promotion organisations, and the global network of investment promotion agencies. From this vantage point, he will provide a view of the challenges faced in trade and investment promotion in the current global environment.
Session Summary
10:15 – 11:00 PLENARY
Trade and Development Challenges from a regional perspective
Mr. Christian VOLPE, Senior Economist, IADB
Presentation: Part 1 | Part 2 | Part 3
Mr. Volpe is publishing a new book on the effectiveness of TPO services in Latin America, based on surveys applied to companies having benefitted from those services, among other tools. He will elaborate further on the significance of these results for the work of TPOs and their services in the current environment.
Session Summary
Competitiveness in Latin America – A View
Prof. Víctor UMAÑA, Researcher, INCAE Business School
Presentation: Part 1 | Part 2 | Part 3
Prof. UMAÑA , who participates in a leading research group on competitiveness and sustainable development in INCAE, will discuss the challenges in terms of enterprise competitiveness prevalent in the region and the requirements these impose on the work of trade promotion organizations.
Session Summary
11:00 – 13:30 Coffee break
11:30 – 12:30 BREAKOUT SESSION 1: THE WHAT AND THE HOW OF TPO SERVICES
What services should TPOs deliver to ensure success in the current environment? (Group 1)
Discussion on the services TPOs should focus on to ensure they develop SME export readiness in the current environment.
Session Summary
Moderator: Mr. John McCARTHY, Principal, Leisure Partners
Mr. Bruno HUG DE BELMONT, Manager, Investments Projects, REDIEX Paraguay
Presentation: Part 1 | Part 2 | Part 3
Mr. Avi HEFETZ, CEO, Israel Export and International Cooperation Institute
Presentation: Part 1 | Part 2
Mrs. Delaine MORGAN, Vice-president, Export Promotion, Jamaica Promotions Corporation – Jampro
Presentation
How to distribute TPO services (Group 2)
Identifying the right mechanisms to take the services to the right users is a relevant question for every service TPOs produce. Three TPOs share their practices and mechanisms in this process.
Session Summary
Moderator: Mr. Friedrich von KIRCHBACH, Director, Division of Country Programmes, ITC
Mr. Mauricio BORGES, Director, Apex-Brasil
Presentation
Mr.Yu PING, Vice-president, China Council for the Promotion of International Trade – CCPIT
Presentation
Mr. Noharuddin NORDIN, Chief Executive Officer, MATRADE Malaysia
Presentation
13:30 – 14:30 Lunch BreakITC showcase: Market Analysis and Research tools
Mr. Mathieu LAMOLLE, Mr. Stephan BLANC
Presentation: Part 1 | Part 2 | Part 3
14:30 – 16:30 PLENARY SESSION: TURNING CHALLENGES INTO SERVICES
Past winners of the TPO Network Awards present their experience in developing services in response to the challenges posed by the economic crisis
Session Summary
Moderator: Mr. Anders AEROE, Acting Deputy Executive Director, ITC
Mr. Matanda WABUYELE, CEO, Export Promotion Council Kenya – EPC
Presentation: Part 1 | Part 2 | Part 3 | Part 4
Ms. Pilar LOZANO, Director of International Cooperation, Proexport Colombia
Presentation
Mr. Jack STEPHENS, Group General Manager, International, New Zealand Trade and Enterprise – NZTE
Presentation
16:30 – 17:00 Coffee Break
17:00 – 18:00 9TH TPO NETWORK WORLD CONFERENCE – PRESENTATIONS BY PROSPECTIVE HOSTS (AND SECRET BALLOT)
The countries wishing to host the next TPO Network World Conference and Awards, to take place in 2012, will present their bid.
Session Summary
19:00 – 22:00 TPO AWARDS 2010 – GALA DINNER AND PRESENTATION CEREMONY
Announcement and presentation of the 2010 TPO Network Awards
The winners of the 2010 TPO Network Awards are announced and the awards are delivered during a gala dinner.
FRIDAY 15 OCTOBER
8:30 – 9:00 Official Conference Photograph
9:00 – 11:00 BREAK-OUT SESSION 2: FOLLOWING UP WITH CLIENTS TO ENSURE IMPACT
Following up with clients served (Group 1)
What mechanisms do TPOs currently use to follow up and monitor their service delivery and client reaction? Selected TPOs share their experiences and practices.
Session Summary
Moderator: Mr. Anders AEROE, Acting Deputy Executive Director, ITC
Ms. Susan HAIRD, Deputy Director, United Kingdom Trade and Enterprise – UKTI
Presentation
Mr. Jorge SEQUEIRA, CEO, Procomer Costa Rica
Presentation
Mr. Cengiz TURKAY, Chef, Corporate Communications, Export Promotion Centre of Turkey (IGEME)
Presentation
Evaluating impact on clients of services (Group 2)
The key concern of TPOs is to ensure that their services do have an effective impact not only on their target clients but ultimately on boosting exports. Selected TPOs will share their practices and experiences in measuring the impact of their services.
Session Summary
Moderator: H.E. PAN Sorasak, Secretary of State, Ministry of Commerce, Cambodia
Mr. Jim MAGUIRE, Manager – Export Marketing, Enterprise Ireland
Presentation
Mr. Kyoo Nam LEE, Regional Director, Latin America, KOTRA
Presentation
Mr. Prakash BEEHARRY, CEO, Enterprise Mauritius
Presentation: Part 1 | Part 2
11:00 – 11:30 Coffee and Networking Break
11:30 – 12:30 PLENARY SESSION: PRESENTATIONS BY TPO NETWORK AWARD 2010 WINNERS
Session Summary
Moderator: Ms. Aicha POUYE, Director, Division of Business and Institutional Support, ITC
Mr. Mauricio BORGES, Director, Apex-Brasil
Presentation
Ms. Susan HAIRD, Deputy Director, United Kingdom Trade and Enterprise – UKTI
Mr. Prakash BEEHARRY, CEO, Enterprise Mauritius
12:30 – 13:30 Lunch Break
ITC showcase:
Trade Law, Mr. Ezequiel GUICOVSKY
Trade for Sustainable Development, Mr. Mathieu LAMOLLE
Presentation: Part 1 | Part 2 | Part 3
13:30 – 15:30 PLENARY SESSION: STRENGTHENING THE TPO NETWORK
Plenary discussion of modifications that need to be introduced in the structure and the work agenda of the TPO Network to increase its visibility and utility to members:
- Concept of pluri-annual themes and working programmes
- Governance structure
- Networking tool: the TPO Network Internet portal
What next for the network? Objectives and options for the TPO Network
Brief discussion of the experience in the development, operation, benefits and difficulties of regional networks of TPOs and lessons to be learnt.
Session Summary
Moderator: Mr. John GILLIES, Senior Officer, Institutional Strengthening, ITC
REDIBERO, Mr. Ricardo ESTRADA, CORPEI, Ecuador
E-TPO, Mr. Ivan JUKL, CzechTrade
15:30 – 16:00 Coffee and Networking Break
16:00 – 17:45 CONFERENCE CLOSING
Conference Summary
Summary of the discussions and the main conclusions. Recommendations for follow up to the next activities of the TPO Network.
Mr. Jorge ILLINGWORTH, Former Ecuador Trade Minister - Conference Chair
Presentation
Announcement of winning bid to host the 2012 TPO Network World Conference and Awards
Closing Remarks
Mr. Alfonso CERVANTES SÁNCHEZ NAVARRO, Acting General Director, ProMéxico
Ms. Patricia FRANCIS, Executive Director, ITC
Session Summary
Conference close – End of program