ITC assists the business
community in understanding the commercial implications of multilateral, regional and bilateral trade
negotiations, and in empowering enterprises to articulate their interest and
priorities to trade negotiators.
The business community is, in many
ways, critical to the various forms of trade negotiations in the WTO forum. For
example, it is the business community that can identify trade barriers
maintained by other members. The business community also plays an important
role in putting forward new concepts and ideas that the government negotiators
may want to accept and support.
Engagement of the private sector in consultations throughout the
negotiating process leads, above all, to better acceptance of the results of these
negotiations.