The Ethical Fashion Programme promotes a system of shared values and is a new model of global partnership for development in a sustained and measurable way. It already involves over 7,000 people who live in conditions of extreme poverty and share a strong desire to change their lives; it operates according to the triple bottom line of People, Profit, Planet, which acknowledges social, economic and environmental concerns.
Our meaning of ethical goes beyond doing no harm. It means taking an active role in poverty reduction and sustainable livelihood creation while both protecting and cleaning up the environment. Our programme works directly with those living in slums and barren rural areas, with the aim of empowering them through quality work which minimises the negative impact on their surroundings.
This is not a niche initiative. Underpinned by a methodology designed specifically to make trade possible in challenging circumstances, this Programme promotes sustainable business rather than aid dependency. It facilitates disadvantaged communities and their groups of artisans to enter the international value chain, thus developing their export capacities while also strengthening their domestic and regional markets.
We enable entire communities to improve their livelihoods; this is verified by regular Social Impact Assessments. Through a unique system of work, we enable international fashion houses and distributors to source high quality products from Africa and to help consumers make informed purchasing choices. While our primary objective is eradicating poverty, we facilitate those fashion forces committed to be fair. The Ethical Fashion Programme actively seeks collaboration with the world’s best known brands to ensure the maximum impact of products that are truly desirable.