Review of official and unofficial mandates of the TSI Specify the general goals of the organization Appraise trade support services providers Identify target market Evaluate target market needs Analyze existing supply of services for target market Detect gaps between needs and supply Decide which segments to serve Select the combination of services to provide Examine the contribution of services to TSI goals Confirm all assumptions are in line with reality
A successful strategy requires different techniques to identify the needs and desires of prospective clients. TSIs also need to be able to define markets, establish clear segments and position themselves. A strategy must also ensure long-term sustainability. This means that the strategy addresses the critical issue of the management’s ability to attract, generate and maintain adequate levels of resources to allow the institution to pursue its objectives.
The Trade Support and Regional Integration Programme for the Côte d’Ivoire (PACIR) is ITC’s largest country-based programme. We are pleased to announce the opening of an office in Abidjan to facilitate ITC work in the country and region...
Focusing on the value of exports rather than simply their volume is a key means for developing countries to survive and prosper in times of economic crisis, said Patricia R. Francis, ITC's Executive Director...
Building linkages for export success is a new handbook that explores the different ways that closer collaboration between national standards bodies (NSBs) and trade promotion organizations...