The creative industries sector accounts for 7% of the world’s GDP, growing at an annual rate of 8.7%. Even so, the majority of cultural goods are exported by developed nations, with developing countries accounting solely for 1% of total exports despite their rich cultural heritage and abundance of talent. The development of the creative industries sector is not only an engine to increase the share of developing countries in world trade, but can also directly benefit poor communities by generating income, creating jobs and empowering artists and people.
Online Resources:ITC’s definition of Creative Industries, Visual Arts and Artisanal Products ITC’s position paper on the sector ITC’s sector chart
Publications :Marketing Crafts and Visual Arts: The Role of Intellectual Property – a Practical Guide: This guide deals with the relationship between the successful marketing of crafts and visual arts, and the appropriate use of intellectual property (IP) system instruments. It:
International Craft Trade Fairs: A Practical GuideHow to identify, select, budget, and plan participation in international craft fairs. It:
International Trade Forum publications on Creative Industries
The following generic training materials is available, in addition to tailor-made training material in the framework of ITC's assistance:TPRP artistic cultural module (English)How to develop local artistic and cultural talents as well as better trade services in developing countries through the tourism value chain.TPRP Training module on handicrafts (English / Français)The module shows ways how handicraft producers in developing countries can better link to the tourism value chain in order to increase their income and to provide facilitators with the know-how to develop sustainable business linkages between handicraft producers and tourism markets.Product Costing and Pricing: Artisan as Entrepreneur: Training Module (English / Français / Español)Aimed at artisan entrepreneurs and craft organizations working with artisans - deals with elements, strategies, and formulas for calculating costs accurately and determining approprate prices for artisanal products; explains various stages of costing and pricing process and provides relevant exercises; includes case studies for practical learning.
For more information about ITC's Creative Industries related projects expand this section.
Developing and implementing projects
Through tailor-made technical assistance, ITC enables artists, artisans and musicians from developing countries and transition economies to meet international market requirements and thus enter the export value chain. The overall development objective of the projects and programmes is to reduce poverty, generate employment opportunities and income, as well as empower women to create a sustainable livelihood.
ITC also provides legal advice on how to draft contracts with buyers and/or agents relating to international and country-specific regulations to empower artisans and musicians to sell their products in a sustainable way and be able to make a living out of their creations. ITC collaborates in these aspects with the World Intellectual Property Organisation (WIPO) to explain decisive linkages between successful marketing and the appropriate use of Intellectual Properties by artisans, craft entrepreneurs, visual artists and musicians
ArtisanConnectartisanconnect.net is a web portal dedicated to supporting trade in crafts from developing countries. The objective of the portal is to enable the craft sector to benefit from trade opportunities. It offers sources on markets, design, techniques and projects to artisans and keeps organizations up to date regarding trade fairs and other related events worldwide. The portal hosts an extensive database of organizations, glossaries, and useful links. With its large database of organizations, it endeavours to create intra-industry linkages, especially between developed and developing countries. Artisanconnect allows users to highlight or share their expertise and expand their network. One can contribute content to the site, discuss and comment on a particular document, find new contacts and partners. Mozambique Joint Programme on Creative IndustriesThe Joint Programme for Strengthening Cultural and Creative Industries and Inclusive Policies in Mozambique is a 3-year programme funded by the UNDP/Spain Millennium Development Goals Achievement Fund (MDG-F). It aims to strengthen the role of culture in the development process of Mozambique through economic development and through the cross-cutting role of culture in other areas of development. UNESCO is the lead agency together with the other participating agencies ITC, ILO, FAO, UNHCR, and UNFPA. The Programme is taking place in the provinces of Inhambane, Maputo and Nampula. For more information, please refer the project brief.
CARIFORUM creative industries promotion
The project’s objectives are to (1) build capacity among selected micro, medium, and small enterprises to respond to international market demands, particularly with regard to product design and development; (2) enhance the capacity of Caribbean Export; the organization of Eastern Caribbean States Export Development Unit (OECS EDU) and national craft support institutions to provide improved services to the CI sector and to (3) increase awareness of the CARIFORUM creative industries sector.
Enhancement of Arab capacity for trade (EnACT)
The project aims at reinforcing trade policy making function, trade promotion and enterprise competitiveness in five Arab countries: Algeria, Egypt, Jordan, Morocco and Tunisia. Ultimately, EnACT seeks to promote additional trade, both from the region outward and between selected countries. EnACT has a craft component and is built around four major output areas: (1) Trade Intelligence & Policy and Export Strategy; (2) TSI Strengthening for Export Competitiveness, (3) Market Development and Support for Enterprises; and (4) Gender and Youth Mainstreaming in Trade.
Cambodian sector-wide silk project
The project contributes to achieve the vision of the sector-wide silk sector strategy: to create a competitive and well-organized silk sector that can generate income and employment to reduce poverty for all stakeholders along the supply chain. Concretely, the project has the following objectives: (i) increasing supply of flexible sized silk cloth in Phnom Penh for large producers and exporters; (ii) improving quality management through training of weavers in 50 villages and (iii) enhancing marketing and promotion of Cambodian silk and silk products, including the development of a quality label.
Support to trade promotion and export development (Government and Sector Association level):
Export-led Poverty Reduction Programme (Producer and Sector Association level):
Export development for craft enterprises:
Life is changing for 21-year-old Sreymom Heng, who lives with her parents in the village of Mreas Prov, in Cambodia’s southern Takeo province. She is one of 700 weavers who have seen a nearly 40% increase in their income thanks to the two-year ITC project...
Glittering display cases at the Louvre Museum’s gift shop in Paris represent a brand-new business opportunity for Jordanian jewellery designer Nadia Dajani. Her distinctive pieces, composed of sterling silver and natural gemstones, are sold at the prestigious location as a result of the assistance of EnACT, an ITC programme.
Exporters of agricultural products in Peru’s northern Amazonian corridor are getting a helping hand from ITC, working with national and local TSIs, to overcome the many challenges they face in trying to develop new markets abroad and diversify their offering.
Simone Cipriani holds keynote speech at the International Herald Tribune’s fashion event 'The Promise of Africa'
Poor communities in Fiji find ways of generating income from surprising places with ITC's help.
Four Ethiopian women-owned enterprises score commercial triumph at one of Germany’s largest trade fairs.
Business-practice assessment of EFAL highlights value and benefits of Ethical Fashion Initiative’s social-enterprise partner in East Africa.
ITC’s Ethical Fashion Initiative will join forces with Instituto-e, a Rio-based civil-society group, to develop sustainable materials and products for fashion and lifestyle brands.
Last month, Artesanías de Colombia welcomed an ITC-led delegation from the Dominican Republic seeking information about the Colombian model that would help enhance the island-nation's handcrafts industry...
Companies in Vietnam are insufficiently aware of market trends in the West that increasingly favour products produced in a socially responsible or sustainable manner. Against this background, ITC, in partnership with Fair Trade Original, organized a Fair Trade training workshop in Hanoi on 9-10 November 2011...