ITC’s The Coffee Exporter’s Guide is the world’s most extensive source of information on all aspects of international trade of coffee.
Topics covered include production and sales statistics, contracts, logistics, e-trade, futures, hedging, quality issues, certifications, social aspects, environment, climate change etc. The guide is accessible online free of charge.
The Coffee Guide website is an updated version, including an extensive Q&A Archive – all of it in English, French and Spanish.
ITC also supports the coffee sector by assisting with the development of national export strategies, programmes for women groups, quality improvement projects, institutional strengthening initiatives, market development and sustainability plans.
The Coffee Exporters Guide is often referred to as ITCs Coffee Guide. The 270-page third edition is from late 2011. The guide is available in English, French and Spanish (with various updates and overhauls of the website ongoing during 2012). The publication covers trade issues relevant to coffee growers, traders, exporters, transportation companies, certifiers, associations, authorities and others in coffee producing countries. It is often referred to as the world’s most extensive and neutral source of information on international trade of coffee.
1. World coffee trade – an overview
2. The market for coffee
3. Niche markets, environment and social aspects
5. Logistics and insurance
6. E-commerce and supply chain management
8. Futures markets
10.Risk and the relation to trade credit
13.Climate change and the coffee industry
14.Questions and answers at: www.thecoffeeguide.org
Guide to Geographical Indications – Linking Products and their Origins, a 220-page publication from 2009, including detailed case studies with coffee as the most prominent
product. With only 10% of the world’s protected geographical indications coming from developing countries, there is great potential to use this tool to reduce poverty through trade. This is
the first book targeted to the business sector in developing countries on this topic. It draws from eight case studies and 200 published reports to provide valuable insights on how to set
up and monitor geographical indications, share costs and benefits, and interpret legal frameworks. Available from ITC’s e-
shop in English, French and Spanish. Alternatively, you can download the PDFs for free here: English - French - Spanish
Microfinance in East Africa – Schemes for Women in the Coffee Sector. 2011.Overview of the microfinance sector in East Africa with particular focus on schemes in Kenya and Uganda. The paper explains the role and importance of microfinance for women engaged in the coffee sector; presents the key players in microfinance in East Africa, and reviews the current trends.Trends in the Trade of Certified Coffees, 2011. Available inEnglish,French and Spanish. Provides an overview of global market trends for the sustainable segment of the coffee industry. Highlights the importance of certification in traditional and emerging markets, outlines the main sustainability certification and verification schemes, details volumes of traded coffee for each and considers the impact of these standards on coffee producers and the industry.
The Coffee Sector in China, 2010. A 25-page overview of production, export, import, processing and consumption. China is both an exporter and importer of green coffee and roasted coffee. The quantities produced and consumed are modest in a global context: China produces some 40,000 tons of green coffee annually (0.5% of world production). Annual consumption is some 30,000 tons (0.025 kg per capita) - a small quantity but it is growing. In addition to traditional data on the past, the present and some projections, the report also describes: - special import regulations, - packaging, marketing and labeling requirements, - domestic business practices, - data on coffee niche markets, - foreign trade relations influence, - types of coffee traded, - countries of origin of the coffees imported (Viet Nam and Indonesia), - destinations of coffee exported (Germany, Japan, others).
Cimate Change and the Coffee Industry, 2010. This paper focuses on the effect of climate change on global coffee production, with particular reference to small coffee producers in developing and least developed countries. Highlights the possible effects of climate change on quality, yield, pests and diseases, and irrigation; considers potential areas of intervention, and looks at short-term solutions and long-term strategies to make coffee producers better prepared. Note: For an updated version – see: The Coffee Exporter’s Guide (Chapter 13).
You can use the Q&A Archive to look up the detailed answers to questions like:Q&A 032: How to approach potential buyers? and Q&A 142: What is the function of the ‘middlemen’ in the coffee chain – and are they necessary?
‘I want to sell coffee’
ITC does not offer marketing services or names/addresses of coffee buyers or sellers but, you may find ITC’s work on Exporting Better of interest. Here are a few links to coffee associations in consuming countries and, indirectly, their membership:
Note also that "F.O. Licht's World Coffee & Tea Yearbook" (revised annually) provides an extensive contact list of around 5,000 coffee and tea companies, including statistics and analysis on country exports and imports. To procure the book, visit www.agra-net.com. A free but less extensive source of addresses can be found at www.teaandcoffee.net (go to: ukers/information). A directory of exporters and importers is also available at www.coffeeandcocoa.net.
Training can be tailor-made for projects related to the development of national export strategies, women groups, quality improvement, institutional strengthening initiatives, market development and sustainability plans.
The Coffee Exporter’s Guide book and website (www.thecoffeeguide.org) are used for training – with and without ITC’s direct involvement.
ITC has implemented a number of national, regional and global coffee projects with different objectives. One of them (in Brazil) was the origin of the Cup of Excellence® competition and auction scheme. It is today used in many countries for selection and marketing of some of the world’s finest and most expensive coffees. Ongoing projects are primarily in Africa. Donors of ITC’s projects in the coffee sector are also listed here.
Ongoing projects - Global:
The Government of Switzerland, through the State Secretariat for Economic Affairs (SECO):
The Government of Denmark, through the Danish International Development Assistance (DANIDA).
Belgium, through the coffee trading house Efico sa/bv.
The Government of Norway:
The Government of The Netherlands, through the Centre for Promotion of Imports from Developing Countries (CBI):
The Government of Canada, through the Canadian International Development Agency (CIDA):
The Government of the United Kingdom, through the Department for International Development, www.dfid.gov.uk (DFID):
The European Commission, through its AAACP programme:
ITC trained members of the African Fine Coffees Association to organize business-to-business meetings at an upcoming coffee conference in Zanzibar.
Women coffee entrepreneurs from Africa and Latin America sell 378 tons of coffee after participating in business-to-business meetings in Seattle, Washington.
Read how one Kenyan woman entrepreneur supported nine of her siblings by working in coffee.
After participating in business-to-business meetings in Seattle, Washington, African and Latin American women coffee entrepreneurs stand to sell 378 tons of coffee.
Can coffee empower women? Join ITC for a film screening at Palais des Nations on Monday 16 March to find out.
To mark International Women’s Day, read more about ITC’s work in supporting women’s economic empowerment in South Africa, Kenya, Burkina Faso, Mali, Ghana, Burundi and Rwanda.
The owners of South Africa-based Bean There Coffee Company prove that business and development considerations can not only coexist, but make for a thriving business
Until recently, Anna Ngouet was caught in a poverty trap. The declining yield of her 500 coffee trees was reducing her income year after year. With less cash inhand, she did not have sufficient resources to maintain her plantation, resulting in deterioration...
The Coffee Exporter’s Guide — an exhaustive, practical and neutral source of information on the international coffee trade — has just been published by ITC in its third edition, funded by Switzerland. First published as Coffee — An Exporter’s Guide in 1992 and updated in 2002, the 2012 edition has been eagerly awaited across the coffee industry by growers, traders, exporters, transportation companies, certifiers, associations, authorities and others in coffee-producing countries.
business in commodities such as coffee or tea or in fresh fruit and vegetables
represents great potential for growth and employment in Africa. The challenge
for these sectors lies in effective and efficient exporting to the right