Export Impact For Good

Countries / Territories

The ITC Approach

  • approach our approach

    As frontrunners in trade strategy, ITC’s proven process results in a unique strategy tailored to a country’s profile, needs and goals.

    Our process

    ITC works with partner countries to develop unique strategies that are tailored to each country’s needs and goals. The steps to achieving export success are outlined below.


    1. Assessment: In order to gain an understanding of the country's background, specialised audits are conducted. These assessments provide an understanding of the country's current position, performance and competitiveness. Existing development plans and strategies are reviewed to ensure consistency with existing government objectives.

    2. Identification: ITC and partner countries work with policymakers, trade and investment support institutions, enterprises, and development partners to identify constraints that limit export development, and international market opportunities.

    3. Prioritization: As resources are limited, prioritization is essential. Prioritization is done among sectors and within sectors to identify the best opportunities for sustainable economic growth. Prioritization is also done among key trade support areas as to benefit the whole economy.

    4. Design and action planning: The design of a National Export Strategy results in an agreed Plan of Action between policy-makers, institutions, enterprises and civil society. This Plan of Action is detailed, and sets targets and timelines, allocates for activities and assigns implementers.

    5. Implementation: To ensure the strategy is implemented, ITC's assistance continues after the design of the National Export Strategy is completed through our strategy implementation management programme. ITC provides tools and support to allow countries to strengthen institutional capacities, guide implementation and manage resources.

    Other ITC tools

    Our process leverages ITC’s tools:

    • SME Competitiveness Framework: ITC SME Competitiveness Surveys assess the strengths and weaknesses of enterprises and their business ecosystem.
    • Export Potential Map: a tool that identifies products, markets and suppliers with (untapped) export potential as well as opportunities for export diversification for 226 countries and territories and 4,238 products.
    • Trade Map: an interactive online database on international trade statistics, which presents useful indicators on export performance, international demand, alternative markets and the role of competitors from both the product and country perspective.
    • Market Access Map: an interactive analytical web application to support the needs of exporters and importers, trade support institutions, trade policy makers and academic institutions in developing countries.
    • Benchmarking Tool for Trade and Investment Support Institutions: a management tool for TSIs to assess their performance, efficiency and effectiveness against globally recognized good practice.

    ITC’s approach results in strategies that are implemented and achieve a tangible impact.

    If you would like to learn more about ITC's Trade Development Strategies, please contact us.



    Enquiries should be directed to:

    Anton Said

    Chief, Trade Development Strategies Programme
    +41 (0)22 730-0588